ron gilad exhibits a giant red book to celebrate 50 years of unifor during milan design week
 

ron gilad exhibits a giant red book to celebrate 50 years of unifor during milan design week

in celebration of their 50th anniversary and for the occasion of milan design week 2019, unifor unveils a multimedia installation curated by ron gilad at palazzo di brera. the work sees three different pieces on show in the cultural venue, which are designed to link unifor’s industrial culture with the educational values of one of italy’s oldest schools, the accademia di belle arti di brera and the art which is displayed inside.

 

 

the celebration of 50 years of unifor comprises of the giant book in the center of the palazzo, and both the ‘last supper’ and ‘touch down’ installation presented inside the building. the curator gilad notes, ‘in this presentation I merge between three elements: education (brera academy), art (pinacoteca di brera) and industry (unifor). these values are symbolized by three installations, each of one contains all the elements.’

 

 

the out-of scale book is particularly striking and aims to represent knowledge. the piece interacts with the surrounding as the bronze statue of napoleon appears to be reading the open pages. and on these pages, unifor’s 50 year history is proudly illustrated.

 

 

 

the installation’s curator, ron gilad, comments: ‘I am pleased unifor invited me to collaborate on the occasion of its 50th anniversary. it’s not just a celebration of the company, but an opportunity to highlight the values of its legacy in the history of design, through a new book. for this celebration we chose an institutional venue, palazzo di brera, a focal point for milan’s cultural and social life.’

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