ross lovegrove creates futuristic packaging for kiko milano’s wanderlust summer collection

 

 

 

kiko milano launches ‘wanderlust’ — a new, limited-edition summer collection for 2016 that is influenced by the passion for travel, offering beauty with a free-spirited soul. to present the make-up products with an allure that evokes a sense of summer, and an aura of glamour, ross lovegrove was asked to create the packaging. the british designer, known for his futuristic forms drawn from nature, has interpreted the collection’s theme by bundling each product — from foundation to cream, to eyeliner to eyeshadow, lip stick to perfume — in a way that decodes the DNA of kiko. ross lovegrove captures the essence of breeziness, elegance, femininity, sensuality and functionality, highlighting the packaging by a metallic rose gold hue, embossed by a pattern of circles, that expresses his signature style, while still maintaining kiko’s aesthetic.

 

ross lovegrove on designing for kiko milano
video courtesy of kiko milano

 

 

 

lovegrove’s packaging design unites kiko’s DNA with nature, art and technology in a characteristic series of tactile visual components. his overall concept projects curvy lines that reference the shape of the female body, with reflective surfaces that radiate the heights and depths of the geometric motif; while also making it easy to find in your purse. the computer-generated three-dimensional designs’ compact forms reflect the bright, hyper-informed minds of the digital age, simultaneously evoking a modern look. the uniqueness and authenticity of the ‘wanderlust’ collection packaging by ross lovegrove conveys a uniqueness and authenticity that is exactly kiko milano wants to project to its clients: make-up that’s exquisite and one-of-a-kind, just like the women it has been created for.

 

‘wanderlust’ limited edition trend collection by ross lovegrove for kiko milano
video courtesy of kiko milano
ross lovegrove kiko milano wanderlust packaging designboom
‘wanderlust’ collection limited edition trend collection exclusively designed by ross lovegrove

 

ross lovegrove kiko milano wanderlust packaging designboom
mirage lip stylo

 

 

 

ross lovegrove kiko milano wanderlust limited edition make up designboom
endless sky volume effect mascara
ross lovegrove kiko milano wanderlust designboom
heatwave lip oil
ross lovegrove kiko milano wanderlust designboom
heatwave lip oil with packaging

 

ross lovegrove kiko milano wanderlust limited edition make up designboom
sunshine DD cream SPF 30
ross lovegrove kiko milano wanderlust limited edition make up designboom
in the shade eyeshadow and kajal

ross lovegrove kiko milano wanderlust designboom
oasis sunset eau de toilette
ross lovegrove kiko milano wanderlust limited edition make up designboom
desert moon highlighter
ross lovegrove kiko milano wanderlust limited edition make up designboom
desert dunes baked bronzer
ross lovegrove kiko milano wanderlust limited edition make up designboom
sunshine cream foundation SPF 20
ross lovegrove kiko milano wanderlust limited edition make up designboom
sunshine cream foundation SPF 20 with packaging
ross lovegrove kiko milano wanderlust limited edition make up designboom
face brush
ross lovegrove kiko milano wanderlust limited edition make up designboom
foundation face brush
ross lovegrove kiko milano wanderlust limited edition make up designboom
pochette