solar tree world premiere at: museum of contemporary art, ringstraße boulevard, vienna, austria from: the 8th of october at: 20.30

a prototype of this urban design project, which was developed by british designer ross lovegrove at a suggestion of peter noever, director mak, is presented to the public for the first time in vienna. cooperating with artemide, the leading italian specialist for innovation in lighting, and sharp solar, a high-tech company and the global market leader for solar cells, ross lovegrove developed a lighting unit that indicates new perspectives in urban design with consideration to social, cultural, and changing ecological needs.