são paulo's MADE mercado arte design celebrates work at the intersection of industrial design and art

são paulo's MADE mercado arte design celebrates work at the intersection of industrial design and art

the sixth edition of MADE — mercado·arte·design, which took place at the biennial pavilion in são paulo at the end of june, saw more than one hundred national and international designers’ exclusive work exhibited under the theme of ‘machine art’. this year’s collectible design show celebrates architect philip johnson’s 1934 MoMA exhibition, the first one to show industrial design objects in a museum of modern art. following on the way the MoMA exhibition elevated everyday objects to the status of sculpture, raising questions about the relationship between man and machine, MADE discusses the new relations of industry, design and consumption through the various works exhibited.

robert stadler’s typecasting exhibition for VITRA, originally displayed during milan design week 2018
photo (and header photo) by julien lanoo



debating how to combine creation and industrialization to maintain the relevance of design, MADE 2018 explores ways to reframe objects and industry. this year’s edition saw robert stadler acknowledged as designer of the year for his multi-disciplinary approach that combines design, visual arts and curatorial practice. the austrian designer has worked with brands such as dior, nissan and lobmeyr, among others, while he is also responsible for interventions in various museums including palais de tokyo and fondation cartier. MADE is organized by w/design, whose partners are elcio gozzo, bruno simões and waldick jatobá.

cut_paste #1, by robert stadler, part of the exhibition celebrating the austrian designer’s creative universe, photo by adrien millot

brazilian industrial design studio T44 has collaborated with fashion designer luiza caldari in a collection of pieces developed with a method of weaving called ‘tufting’

the technique gives volume and shape to the vibrant colors of the pieces

titled ‘genius loci’, nicole tomazi‘s collection draws from the wheat plantations and artisan families that transform the raw material, wheat straw, into hats, bags and objects
photo by marcelo donadussi

the pieces carry the regionality and culture of manual labor
photo by marcelo donadussi

eurico humano‘s first sitting piece, tronco, is a sculptural object that manifests the designer’s relationship with nature

the seat combines three elements: a wood trunk, a pair of bended bricks and a green rope


californian sculptor and conceptual designer roan florez‘s pieces are influenced by lowrider, southern california car culture and central valley cancer clusters

andré poppovic‘s hand painted earthware

the linotype didot typographic family served as inspiration for the design of the pieces

carol gay’s S.O.M. is a glass collection designed to amplify sound
photo by marcos cimardi

 users can place their phones on the glass amplifiers, which are finished with a marble base

architect and designer mari dabbur draws from the women of the community of campo buriti, vale do jequitinhonha, for the dona flor collection, a series of ceramic objects finished with copper

‘porva’ felt stool by ines schertel

‘love notes’ porcelain sets by carolina perarca





MADE — mercado·arte·design is the first and largest latin american collectible design show, created in 2013 and held annually in the city of são paulo. it is organized by w/design, whose partners are elcio gozzo, bruno simões and waldick jatobá, and sponsored by bradesco private bank. MADE stands out not only as the forum to discuss topics related with the creative universe of design, but also as an important content platform.


the sixth edition was held from 27 june to 1 july, 2018 at the são paulo biennial pavilion – avenida pedro álvares cabral, s/n, ibirapuera – são paulo, brazil.

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