pod and metric lead B&T’s evolution with showroom in clerkenwell

B&T celebrates 30 years with London showroom and design debut

As it celebrates three decades in design, B&T opens a new chapter in London. The Istanbul-based brand is marking its 30th anniversary with the inauguration of its latest showroom in Clerkenwell, London’s beating heart of creativity, which opened during Clerkenwell Design Week 2025. The launch aligned with Clerkenwell Design Week, one of the UK’s most anticipated events in the architecture and design calendar. Alongside the showroom debut, B&T introduces two seating collections: the sculptural Pod series by acclaimed Japanese designer Jin Kuramoto, and the modular, expressive Metric by B&T’s own Design Director, Alp Nuhoğlu. This expansion signals the brand’s growing international footprint and reaffirms its commitment to spaces that unite design with emotion, craft, and culture.

Celebrating its 30th anniversary, B&T adds two designs to its collection, and simultaneously opens its new showroom in London Clerkenwell | all images © Creafilm London; courtesy of B&T

A new space in clerkenwell, two new stories

Founded in Istanbul, B&T has grown over three decades into a global voice in contemporary furniture, creating designs that traverse aesthetics and performance. With a philosophy rooted in interaction and creative synergy, the company continues to evolve, celebrating its 30th year by extending its reach into London with a new showroom in Clerkenwell. Known for curating shared environments that foster dialogue between disciplines, B&T’s latest showroom mirrors the ethos of its Istanbul-based B&T House— a design hub launched in 2022. The Clerkenwell location is both a destination and a canvas, hosting the brand’s latest work while inviting engagement across industries and cultures.

At the centre of B&T’s Clerkenwell debut are two compelling new releases. From Jin Kuramoto comes the Pod family’s latest additions: Quad and Tri— geometric seating designs that investigate the harmony between light, form, and space. In contrast, Metric, designed by Alp Nuhoğlu, offers a modular solution with a rhythmic visual identity, ideal for both private and public interiors. Unveiled together during Clerkenwell Design Week and housed in the brand’s new showroom, these collections are a testament to B&T’s approach: sculptural yet functional, personal yet universal.

during London’s Clerkenwell Design Week, B&T exhibited Pod by Japanese designer Jin Kuramoto and Metric by B&T’s own Design Director, Alp Nuhoğlu

b&t reveals pod by Kuramoto and metric by Nuhoğlu

Kuramoto’s Pod series is a study in purity and proportion. Quad and Tri, shaped after the square and triangle, combine a cylindrical outer frame with generous, voluminous cushioning, resulting in seating that floats slightly above the floor. Made with high-resilience foam over a wooden core, the pieces appear soft yet structured, delivering tactile comfort while projecting architectural clarity. The thoughtful inclusion of piping details along the upholstery elevates their presence, whether in monochrome palettes or playful color contrasts. The designs respond to spatial dynamics: they scale with grace in airy interiors and create intimate focal points in tighter spaces. Light interacts effortlessly with the forms, activating both shadow and surface, turning each seat into a sculptural object.

The design narrative behind Pod also stretches beyond form. Kuramoto’s process was shaped during a creative retreat in Istanbul— a journey documented by B&T in a visual campaign titled 3 Days of Discovery. Through filmed diary entries and reflective storytelling, the campaign reveals how the textures, moments, and rhythms of Istanbul translated into the lines and atmosphere of Quad and Tri. The approach exemplifies B&T’s belief that inspiration is rooted in place, and that good design is an exchange between memory and material.

Kuramoto’s Pod series includes Quad and Tri, shaped after the square and triangle

In contrast, Nuhoğlu’s Metric carves out a language of contrast and cadence. With vertical carriers in alternating heights and seamless backrest cushions, the system offers modular seating that defines the character of a room. Each configuration introduces rhythm—almost musical in its repetition—while maintaining the comfort and durability expected of B&T’s work. The optional side table module adds a layer of tactility and utility, making Metric equally suited to hotel lobbies, offices, or residential lounges.

Nuhoğlu’s Metric carves out a language of contrast and cadence

Clerkenwell Design Week’s setting, an intersection of architectural heritage and cutting-edge design, provided a fitting platform for B&T’s next chapter. The new showroom, much like the Istanbul B&T House, is envisioned not just as a retail destination, but a collaborative environment for designers, architects, and clients. By positioning its latest collections within this context, B&T signals a direction that is outward-looking yet deeply personal, rooted in discovery, and guided by a clear design philosophy.

With a presence in one of Europe’s most influential design districts, B&T strengthens its global dialogue. The anniversary, the London launch, and the new designs together echo the brand’s forward-looking ethos: celebrating the past not by standing still, but by continuing to move, boldly and creatively, into the future.

B&T also proudly presents its new showroom, envisioned not just as a display space, but as a collaborative environment for designers, architects, and clients