simplifying big brands by ewan yap
 
simplifying big brands by ewan yap
feb 07, 2013

simplifying big brands by ewan yap

‘big brand theory’ by ewan yap

 

 

designer ewan yap, from kuala lumpur, malaysia explores the idea of the ‘big brand theory’ by simplifying and cropping the iconic graphics of heavyweight brands to their purest form. the concept revolves around the mantra ‘how much can you leave out’ – strategically manipulating the brand to result in an image that is still recognizable with minimal elements.

 

 

simplifying big brands by ewan yap‘coca cola’

 

 

simplifying big brands by ewan yap‘coke zero’

 

 

simplifying big brands by ewan yap‘red bull’

 

 

simplifying big brands by ewan yap

 ‘mountain dew’

 

 

simplifying big brands by ewan yap‘fanta’

 

 

simplifying big brands by ewan yap‘pepsi’

 

 

simplifying big brands by ewan yap‘7 up’

 

 

simplifying big brands by ewan yap‘sprite’

 

 

simplifying big brands by ewan yap‘carlsberg’

 

 

simplifying big brands by ewan yap‘tiger’

 

 

 via hypebeast

 

 

 

  • I think they are very dynamic and inviting…

    PM
  • increible el trabajo de Ewan yap , acabo de ver esto exacatamente en esta pagina ..
    http://alfalfastudio.com/the-big-brand-theory-erwan-yap/

    gabriela
  • I just had to show my appreciation for the writerีs point of view on this subject by leaving a comment. Thank you for writing such top notch content for your readers. Thank you so much.

    Alan Macnason
  • V., what do you mean by “the opposite”? Do you mean he made it more complex? or do you mean the brand is not recognizable?

    Tberrio
  • To simplify does not mean to magnify a logo!

    Scandarelli
  • The simplicity is brilliant, they all look amazing

    Jonathan
  • The result is boring and weak. I agree with V.

    Irina
  • really nice

    ricky
  • Yes, I completely agree with V.
    And I wouldn’t like to see the back of some of these cans…

    W.
  • He achieved exactly the opposite

    V.

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