simplifying big brands by ewan yap simplifying big brands by ewan yap
feb 07, 2013

simplifying big brands by ewan yap

‘big brand theory’ by ewan yap



designer ewan yap, from kuala lumpur, malaysia explores the idea of the ‘big brand theory’ by simplifying and cropping the iconic graphics of heavyweight brands to their purest form. the concept revolves around the mantra ‘how much can you leave out’ – strategically manipulating the brand to result in an image that is still recognizable with minimal elements.



‘coca cola’



‘coke zero’



‘red bull’



 ‘mountain dew’









‘7 up’












 via hypebeast




  • He achieved exactly the opposite

    V. says:
  • Yes, I completely agree with V.
    And I wouldn’t like to see the back of some of these cans…

    W. says:
  • really nice

    ricky says:
  • The result is boring and weak. I agree with V.

    Irina says:
  • The simplicity is brilliant, they all look amazing

    Jonathan says:
  • To simplify does not mean to magnify a logo!

    Scandarelli says:
  • V., what do you mean by “the opposite”? Do you mean he made it more complex? or do you mean the brand is not recognizable?

    Tberrio says:
  • I just had to show my appreciation for the writerีs point of view on this subject by leaving a comment. Thank you for writing such top notch content for your readers. Thank you so much.

    Alan Macnason says:
  • increible el trabajo de Ewan yap , acabo de ver esto exacatamente en esta pagina ..

    gabriela says:
  • I think they are very dynamic and inviting…

    PM says:

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