simplifying big brands by ewan yap
‘big brand theory’ by ewan yap
designer ewan yap, from kuala lumpur, malaysia explores the idea of the ‘big brand theory’ by simplifying and cropping the iconic graphics of heavyweight brands to their purest form. the concept revolves around the mantra ‘how much can you leave out’ – strategically manipulating the brand to result in an image that is still recognizable with minimal elements.
other nominated projects are david adjaye's national museum of african american history and culture and the augmented reality mobile game pokémon GO.
having previously designed a single prototype of the armoir, schulz has built on his collection of furniture.
these high heels on wheels were created by saint laurent's creative director anthony vaccarello and are available in four bold designs.
the full rotational movement and slight vertical bobbing of the cloud creates a realistic atmospheric experience.