this pair of sleek mid-top sneakers reveals facts about modern day slavery

this pair of sleek mid-top sneakers reveals facts about modern day slavery

the custom-made pair of mid-top trainers combining leather, suede and mesh, and zig-zag stitching, reveals hidden facts about modern day slavery and forced labor. an initiative by the thomson reuters foundation, the campaign aims to raise awareness of the ‘hidden human price’ of products amongst young people at a time when the issue of ethical fashion is increasingly informing consumer choices.



utilizing the popularity unboxing videos have gained among sneaker enthusiasts, the thomson reuters foundation teamed up with advertising agency tbwa and youtube influencer jacques slade on an unboxing video titled ‘the real price of sneakers’. at first glance, the shoes appear as a simple pair of modern trainers, yet on a closer look and as the unboxing evolves, various facts about modern day slavery come up. the price tag, for example, does not display the price of the shoe, but the price of a slave today, which comes at $90. what appears as a logo on the tongue tag actually refers to the 40 million people currently enslaved while the insoles include pictures of sweatshop conditions.






designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.


edited by: sofia lekka angelopoulou | designboom

have something to add? share your thoughts in our comments section below.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

keep up with our daily and weekly stories
474,559 subscribers
- see sample
- see sample
privacy policy