spacon & X designs wood wood’s trade booth for copenhagen fashion week
the material palette sets an overall visual language for the rest of the scene where cubic boxes of concrete and MDF work as sculptural foundations for the clothes racks and furniture.
architecture and design studio spacon & X has realized the new fashion trade exhibition stand for copenhagen-based brand wood wood, founded by karl-oskar olsen and brian SS jensen.
wood wood fashion trade booth
image © hans bærholm
with their refreshing mix of high fashion, sport and street culture, the danish brand invited visitors into a ‘work-in-process’ design lab for this year’s copenhagen fashion week. to unfold this idea, spacon & X has created an on-site mood board that combines raw building materials such as, MDF, concrete, stretch metal, pinewood poles and brick-blocks, with wood wood‘s own fashion matrix. this material palette sets an overall visual language for the rest of the scene where cubic boxes of concrete, coloured and perforated MDF work as sculptural foundations for the clothes racks and display furniture.
display system with a rich material palette
the final outcome is a block-and-pole system that creates a flexible, modular design with various heights and display options. this makes its easy to fit the needs of the showcase and adaptable for the following seasons and locations. to contrast the roughness and functional expression in the material selection, spacon & X has added hand-painted rocks, glass-sheets and mirrored steel to contribute to a more exclusive look. furthermore, tactility and softness evolve through colored ever-roll rubber floor that depicts a colorful landscape of islands at the stand.
overall material selection with built in storage in the mirrored steel boxes
display system
the wood wood fashion brand logo
yellow bricks, mirrored steel and porotherm block
brick, blue and grey ever-roll, stretched metal and perforated wood
blue colored stone
meeting area and display furniture
block and pole system
concrete block on red ever-roll rubber floor
designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.
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