'spread your love' by hamed kohan 'seoul cycle design' competition shortlisted entry
'spread your love' by hamed kohan   'seoul cycle design' competition shortlisted entry
sep 25, 2010

'spread your love' by hamed kohan 'seoul cycle design' competition shortlisted entry

‘spread your love’ by hamed kohan

‘spread your love’ by hamed kohan from iran is one of the shortlisted design entries from more than 3000 participants in our recent designboom competition, ‘seoul cycle design 2010’, organized in collaboration with seoul design foundation.

the tire design features heart-shaped knobs that create playful tracks on the streets. a series of corresponding bike racks are distributed throughout the city. designer’s own words: ‘simple as love, strong as love.’

'spread your love' by hamed kohan   'seoul cycle design' competition shortlisted entry tire treads in different colours

'spread your love' by hamed kohan   'seoul cycle design' competition shortlisted entry corresponding bike racks

— for those who wish to republish an excerpt of this article, please have the courtesy to mention that the project is a part of the seoul cycle design competition, organized by designboom in collaboration with seoul design foundation, and link back to the original publication on designboom. thank you.

  • the idea is as old as the tire tread

    faskingwhy says:
  • Well done!!!

    A says:
  • Cute.
    But how about designing something that is actually needed.

    Marlon says:
  • Really cute hope to see more! 🙂

    Lily says:
  • Literally very lovely, girls will be early adopters of course.

    Nanoverso says:
  • lovely idea, like it so much

    Cass at Cash Back Stores says:
  • corny…

    EDW says:
  • very cute!

    Lovely Bicycle says:
  • I think you would get better traction with skull and crossbones.

    STI Guy says:
  • Simple,New,Lovely !

    Ehsaan says:
  • When are they going into production?!

    Lisa says:
  • Loved it. Looking forward to buy it for my girlfriend! 😉

    Mohammad says:
  • Marlon, as the Beatles pointed out, all we need IS love.

    DirtyDave says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

keep up with our daily and weekly stories
503,281 subscribers
- see sample
- see sample
designboom magazine