stefan sagmeister: happy wallet
stefan sagmeister: happy wallet
apr 16, 2010

stefan sagmeister: happy wallet

as part of milan design week 2010, dutch design company droog is presenting ‘saved by droog’, for which they have invited 14 designers to reconsider liquidation auction items from bankrupt companies as a source of raw material and creative intervention.

for his contribution to the project, graphic designer stefan sagmeister has ‘saved’ 448 wallets and turned them into ‘happy wallets’. he has taken the cheap, mass produced, vinyl, money / card holders and embossed each of the wallet’s fold-out sections with gold lettering, spelling out two different phrases, depending on whether one opens the wallet completely or not.

the front of the wallet is embossed with the word ‘money’ image © designboom

stefan sagmeister: happy wallet once opened the words ‘make me’ are found image © designboom

stefan sagmeister: happy walleton the back of the wallet the word ‘happy’ is embossed image © designboom

ultimately stating ‘money make me happy’. however, if one unfolds the wallet completely, the phrase reads a bit differently…

‘money’ image © designboom

stefan sagmeister: happy wallet completely opened the words ‘does not make me’ are found image © designboom

stefan sagmeister: happy wallet ‘happy’ image © designboom

the statement in full: ‘money does not make me happy’.

stefan sagmeister: happy walleteach wallet is on sale for €85 image © designboom

stefan sagmeister: happy walletinstallation of sagmeister’s 448 wallets image © designboom

stefan sagmeister: happy wallet general view of the exhibition image © designboom

  • Sagmeister is one of the best graphic designers of the world and this is a new demostration.

  • The other saved items were not as interesting. I agree with designboom, these wallets are COOL!

  • 85$!!
    apparently money makes him happy!

  • where can i buy it ?

  • hi andrea, is there a review of the others “saved” items?

  • cool but expensive


have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

keep up with our daily and weekly stories
505,890 subscribers
- see sample
- see sample
designboom magazine