stefano giovannoni for alessi x iida
stefano giovannoni for alessi x iida stefano giovannoni for alessi x iida
nov 03, 2010

stefano giovannoni for alessi x iida

stefano giovannoni for alessi x iida (above) fishing boat charging and docking system for the alessi ‘face’ phone




italian design company and manufacturer alessi and japanese product manufacturer iida, have collaborated on a set of cell phones presented in tokyo during the annual designers week and as part of the offsite events of designtide tokyo 2010. for the project, alessi and iida hired designers stefano giovannoni, marcel wanders and patricia urquiola to creatively reinterpret the cell phone in a way that aims to blend both art and life, while still maintaining practicality.

image courtesy of alessi / iida




building on this idea that we cannot live without our electronic mobile devices, stefano giovannoni has developed a cell phone which acts as one’s  ‘…partner for the everyday’, expressing the shape of a face. a circle on the back of the display is vivid and moving, conveying the image of ‘eyes’, with a small curve in the phone’s form which is meant to represent a ‘nose’, and that also aids in helping user’s open the body. the black hinges of the phone are reminiscent of ‘hair’. in addition, giovannoni has also created a set of accessories to accompany the phone.

charging and docking system which makes the phone look like its walking its dog… image courtesy of alessi / iida


cat tied around a tree charging and docking system image courtesy of alessi / iida


bed, lamp and night side table charging and docking system image courtesy of alessi / iida


‘face’ phone has an eye which is vivid and moving image courtesy of alessi / iida


‘face’ phone image courtesy of alessi / iida


additional accessories giovannoni designed for the phone


giovannoni working on his design

  • Great idea… So funny!!!

    Rodeux says:
  • bloody gorgeous !!

    sorasorasora says:
  • oh happy just looking at it.

    milagre says:
  • Messagi emozionali che il design prodotto veicola, oltre al promozionale ed al tecnologico sono sopratutto umani e contemporanei.
    A me piace.

    Charly Dabbaghian says:
  • so cute!! I love it~

    yy says:
  • good design but not a novel concept

    Ak says:

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