stockholm design lab: vardapoteket identity scheme

pattern made using the colorful body organs

stockholm design lab have created a new identity scheme for the pharmacy chain vårdapoteket.

— following text from SDL

vårdapoteket is a swedish pharmacy chain with 24 pharmacies placed in care related locations. to distinguish and contrast themselves from the often very clinical and barren environments that hospitals make out, SDL developed a new identity inspired by the human body.

with a strong and positive color palette and a pattern based on the internal organs of the human body, a strong base for their new identity was created. this graphic language is now used in all types of applications; from in-store wallpaper to all sorts of printed material, such as stationery, retail and point-of-sale materials. we provided vårdapoteket with a simple and playful toolbox that creates an inspiring identity and much appreciated retail environment.

graphic toolbox

all of the body organs used in the identity scheme

brochures

brochure detail

back of the brochures

envelopes

these carrier bags highlight how the organs are combined with blocks of solid color

membership card

business cards

in-store applications…

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