stockholm design lab: vardapoteket identity scheme
 
stockholm design lab: vardapoteket identity scheme
jan 20, 2012

stockholm design lab: vardapoteket identity scheme

pattern made using the colorful body organs

stockholm design lab have created a new identity scheme for the pharmacy chain vårdapoteket.

— following text from SDL

vårdapoteket is a swedish pharmacy chain with 24 pharmacies placed in care related locations. to distinguish and contrast themselves from the often very clinical and barren environments that hospitals make out, SDL developed a new identity inspired by the human body.

with a strong and positive color palette and a pattern based on the internal organs of the human body, a strong base for their new identity was created. this graphic language is now used in all types of applications; from in-store wallpaper to all sorts of printed material, such as stationery, retail and point-of-sale materials. we provided vårdapoteket with a simple and playful toolbox that creates an inspiring identity and much appreciated retail environment.

stockholm design lab: vardapoteket identity scheme graphic toolbox

stockholm design lab: vardapoteket identity scheme all of the body organs used in the identity scheme

stockholm design lab: vardapoteket identity scheme brochures

stockholm design lab: vardapoteket identity scheme brochure detail

stockholm design lab: vardapoteket identity scheme back of the brochures

stockholm design lab: vardapoteket identity scheme envelopes

stockholm design lab: vardapoteket identity scheme these carrier bags highlight how the organs are combined with blocks of solid color

stockholm design lab: vardapoteket identity scheme membership card

stockholm design lab: vardapoteket identity scheme business cards

stockholm design lab: vardapoteket identity scheme in-store applications…

stockholm design lab: vardapoteket identity scheme

stockholm design lab: vardapoteket identity scheme

stockholm design lab: vardapoteket identity scheme

— learn how to create your own brand and promote your work…

stockholm design lab: vardapoteket identity scheme

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this online design course will teach you how to present yourself in the creative world. we examine different approaches that ensure that you, your talent, and your work are brought to the attention of the people that matter to you.

for more information on design-aerobics courses and how to enroll click here.

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