stone-shaped mycelium packaging envelops CBD skincare brand 4 RE®

Danylo Ilchakov unveils CBD-infused skincare products

Danylo Ilchakov introduces 4 RE®, an emerging startup focused on CBD-infused skincare products aimed at helping users manage stress and reset their day. Seeking to connect with a tech-savvy generation immersed in the digital culture through internet slang, the brand name, 4 RE®, signifies ‘for reborn,’ ‘for renewal,’ and ‘for restore’. The brand identity and packaging design aim to challenge traditional notions of luxury, reflecting a modern, culturally relevant aesthetic. Natural ingredients and ancestral knowledge merge with cutting-edge technology packaging, featuring mycelium in the form of a stone, a metal cylinder, and a yellow PCR (Post-Consumer Recycled material) plastic refill. This design balances nostalgia and futurism, aligning with the brand’s eco-friendly aspirations and commitment to a circular economy.

4 RE® brand design berges nature with industrial themes

Through 4 RE®, Danylo Ilchakov invites users to hit the reset button with products that embrace metamodernism, reflecting the current cultural state that oscillates between incompatible worlds. This duality is evident in both the product creation and the brand design, merging elements of nature with industrial and technological themes. The packaging by the Ukranian designer features visual contrasts, creating a unified identity as the main brand identifier. The brand’s commitment to sustainability is evident in its innovative packaging concept, which supports a circular economy and eco-friendly practices.

project info:

name: 4 RE® Packaging
designer: Danylo Ilchakov | @ilchakov_lab

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