the swedish duo flyte—renowned for their gravity-defying designs—has unveiled a unique timepiece that seeks to ground the idea of time back to its physical routes. the new design named STORY marks the passage of hours with a levitating silver sphere that glides around a reassuring wooden base. the movement is reminiscent of the way in which the earth moves around the sun, and harks back to the notion that everyone on earth shares the same 365 day journey, but in very different ways.

flyte STORY levitating timepiece designboom 02-15-2017
STORY by flyte is reminiscent of the way the earth moves around the sun



instead of thinking about time in bursts of five minutes or half an hour, STORY reminds us that time is a physical experience. its design looks to change our perspective on how we look at the passing of hours. true to flyte’s proprietary style, the clock defies gravity with a levitating sphere. the timepiece employs the company’s magnetic levitation technology to make the ball float in mid-air as it smoothly follows the passage of time.

flyte STORY levitating timepiece designboom 02-15-2017
time floats by as STORY’s silver sphere glides around its wooden base



STORY can be used in its most basic sense as a 12 hour clock, with a backlit digital display to show the exact time. however, true to its name, STORY harks back to the lives of individuals with it’s ‘journey’ mode. this setting sees the clock count down towards a specified, significant date and just watch the days float by. the design comes with either an ash or walnut base, which can be illuminated by a backlit display. the mode, time and display can also be easily controlled by a smartphone from the STORY app.

flyte STORY levitating timepiece designboom 02-15-2017
STORY epitomises swedish minimalist design with its rope cord and wooden base
flyte STORY levitating timepiece designboom 02-15-2017
flyte STORY uses magnetism to make the sphere float above its base 

flyte STORY levitating timepiece designboom 02-15-2017
the timepiece is a metaphor of the earth’s movement around the sun
flyte STORY levitating timepiece designboom 02-15-2017
the timepiece can be displayed flat on a surface, or fixed vertically to a wall
flyte STORY levitating timepiece designboom 02-15-2017
flyte are renown for their levitating products
flyte STORY levitating timepiece designboom 02-15-2017
the STORY base is available in walnut or ash finishes

have something to add? share your thoughts in our comments section below.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news