street furniture billboards by IBM + ogilvy & mather france
street furniture billboards by IBM + ogilvy & mather france street furniture billboards by IBM + ogilvy & mather france
jun 06, 2013

street furniture billboards by IBM + ogilvy & mather france

street furniture billboards by IBM + ogilvy paris for ‘people for smarter cities’
street bench billboard




working together to spark positive change with the ‘people for smarter cities’ cities initiative, IBM has teamed up with creative consultancy ogilvy & mather france to create outdoor advertising with a purpose: a bench, a shelter and a ramp that would be useful to city dwellers. the campaign believes that fundamental services – such as roadways, mass transit and utilities – make a city and neighborhoods more desirable to live in. conceived in three different color variations, the graphic components of the different advertisements reference typologies such as wood slats and protective awnings similar to that its physical counter-part.



IBM & ogilvy france create ads with a new purpose in its latest ‘people for smarter cities’
video courtesy ogilvy paris

rain shelter billboard

stair ramp billboard

  • skateboard heaven

    dbkii says:
  • Super idea.

    Fernand Hofer says:
  • Geniale!

    Bruno Sedja says:
  • just LOVE the CONCEPT

    renU says:
  • Great idea, finally ordinary people getting something more then a message from the ad 😉

    matjash says:
  • Very cool. Now what are we going to do with that 30sec TV ad?

    Ithateng Mokgoro says:
  • Do you know in which material is made?

    asterisco*lab says:
  • oh so clever ! bravo 🙂

    nad says:
  • Great use of urban colors and aesthetically functional! Bravo!

    wilfrido says:
  • Highly beneficial….look forwards to coming back.

    Donkanna says:
  • Simply the best campaign I have seen this year – brilliant.


    StratTalking says:

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