HONGIK UNIVERSITY’S INDUSTRIAL DESIGN DEGREE SHOW 2024
Held from November 26 to 30, 2024, Seoul-based Hongik University showcased a diverse array of student projects envisioning the future of design through advanced technologies at its annual Industrial Design Degree Show. With a focus on artificial intelligence, robotics, and immersive experiences, the projects respond to the ‘new normal’ theme, reflecting a forward-thinking approach to the challenges and opportunities of modern life. Below, we dive into some of the standout concepts that showcase the creativity and technical expertise of the next generation of industrial designers.
Vibra
student: Hanuk Lee and Byungho Jung / tutor: Kange Lee
HANUK LEE AND BYUNGHO JUNG – VIBRA
Vibra revolutionizes the sports broadcasting experience by integrating XR (Extended Reality) and AI, offering soccer fans a personalized, lifelike environment to watch and engage with matches. With interactive features, fans can not only watch the game but also interact within the broadcasting service, enhancing their understanding and enjoyment of soccer like never before.
ROCKY
student: Jaesung Kim / tutor: Dongkyun Lim
Jaesung KIM – ROCKY
Designed for emergency medical responses in natural terrains, ROCKY is a mobility solution that aids in rescuing patients from challenging environments like forests and national parks. Its intuitive stretcher locker and ramp system enable a single rescuer to efficiently transport injured individuals, ensuring that patients receive prompt treatment and increasing their chances of survival.
Setty
student: Soyeon Kim and Yeseom Kim / tutor: Kange lee
SOYEON KIM AND YESEOM KIM – SETTY
Setty is an XR platform designed for independent musicians, allowing them to create immersive, interactive performances. The platform uses AI to analyze past music and fan reactions, offering tailored tracklists and virtual stage designs. Setty enables musicians to focus on their artistry by eliminating logistical barriers while delivering unforgettable live experiences to global audiences.
BLUP BLUP
student: Seungyeon Cho / tutor: Tate E.Y. Kim
SEUNGYEON CHO – BLUP BLUP
BLUP BLUP introduces a new concept in home robotics. Shaped like a stool, this AIoT home assistant robot follows users and provides real-time data about their smart home. With additional features such as charging capabilities and a built-in speaker, BLUP BLUP adds both practicality and personality to the home environment.
NOOQ
student: Haeun Kim and Suha Lee / tutor: Tate E.Y. Kim
HAEUN KIM AND SUHA LEE – NOOQ
NOOQ introduces a new era in mobility with a hyper-personalized, AI-driven concept for self-driving vehicles. By dynamically adjusting settings based on real-time user context, NOOQ optimizes both the driving experience and connectivity with other vehicles, creating a highly private and immersive mobility journey.
Plus Alpha
student: Wooil Kim / tutor: Eddie Eoh and Keun Lee
WOOIL KIM – PLUS ALPHA
Designed for the digital-native Alpha generation, the Plus Alpha XR offloader combines a vehicle with a rotating and tilting board, offering a stable and immersive virtual reality experience. The octagonal, chamfered shape ensures durability and adaptability in off-road environments, while the floating seats and interface create a ‘player-centered’ experience, revolving with the user during play. Customizable features such as a detachable steering wheel and replaceable AI, allow users to personalize their offloading experience and explore virtual worlds in their own way.
Wet Ecology
student: Youngdong Lim / tutor: Ik Seo Choi
YOUNGDONG LIM – WET ECOLOGY
Wet Ecology by Youngdong Lim addresses the fragmentation of modern life, exploring Zygmunt Bauman’s notion of ‘Liquid Modernity.’ The stage design symbolizes the erosion of solid, reliable structures, presenting an environment where individuals can reflect on the instability of contemporary society and search for new paths forward.
DAIZE
student: Jeongyeon Hong / tutor: Tate E.Y. Kim
JEONGYEON Hong – DAIZE
DAIZE merges the tactile appeal of analog interfaces with the power of generative AI to create a unique music experience. Featuring intuitive controls and dynamic visuals, users can remix and personalize music while enjoying an immersive, multisensory environment. With a foldable design and bold two-tone colors, DAIZE doubles as both an interactive music tool and a bold interior piece.
amulet
student: Myungeun Koh and Changjun Eun / tutor: Kange Lee
MYUNGEUN KOH AND CHANGJUN EUN – AMULET
Amulet takes a traditional concept of the wish stone and reimagines it through AI. This smart service helps users turn their aspirations into actionable goals by integrating with calendars and adapting to daily routines. Personalized suggestions for health, self-growth, and work ensure that users stay on track while visually reflecting milestones as they progress.
CHIC2CHIC
student: Seoyun Choi and Minha Hyung / tutor: Dongkyun Lim
SEOYUN CHOI AND MINHA HYUNG – CHIC2CHIC
CHIC2CHIC is an AI fashion styling mate that lets users personalize their style within a dynamic algorithmic ecosystem. With its portable device, users can capture looks, exchange style preferences, and create new fashion ideas. It also offers voice-interactive styling and shopping tips. Beyond functionality, CHIC2CHIC serves as a statement piece, reflecting individual taste and making personal style more dynamic in a future where preferences hold tangible value.
eoriyeon
student: Gahyung Lee / tutor: Joo Yun Kim
GAHYUNG LEE – EORIYEON
Eoriyeon aims to regenerate the Soje-dong district of Daejeon, preserving its colonial-era railway workers’ houses while introducing new cultural vitality. The multifunctional space includes a workcation village, artist residences, and a café, balancing heritage conservation with contemporary uses and offering a sustainable future for this historic neighborhood.
Maison Margiela Origin
student: Habin Lee / tutor: Joo Yun Kim
HABIN LEE – MAISON MARGIELA ORIGIN
Maison Margiela Origin is an archive showroom in Paris, connecting founder Martin Margiela with the brand’s heritage. The space reimagines Margiela’s private fashion shows as an open, interactive experience. Visitors leave red tabi footprints on the runway, echoing the 1987 catwalk and symbolizing the link between Margiela’s past and future. The showroom and white culinary space use Margiela’s signature visual language, enhancing the brand experience and reinforcing its core essence.
Collapse
student: Seungju Lee / tutor: Ik Seo Choi
SEUNGJU LEE – COLLAPSE
Within an immersive show, the Collapse EP by Aphex Twin is reimagined, drawing from the album’s visual identity and reinterpreting the context of Stonehenge, a historical site for shared rituals. This connection links ancient practices to modern DJ performances. The stage mirrors Stonehenge’s layout, with pillars outfitted with LEDs and audio systems that respond to the music. A mix of all five tracks from the Collapse EP guides the sequence of performances, merging sound and visuals to create a cohesive live experience.
Non_Dictionary
student: Yein Son / tutor: Ik Seo Choi
YEIN SON – NON_DICTIONARY
Through spatial design, the exhibition invites participants to rediscover their individuality, evoking dynamic movements and experiences that redefine identity beyond set frameworks. Inspired by the animation ‘Non_Dictionary,’ the exhibition’s design responds to audience movements, pausing and playing in sync with their actions. Audience members become the protagonists, driving the narrative and transitioning scenes to create their own story.
ELEMENTAL
student: Seongho Lim / tutor: Eddie Eoh and Keun Lee
SEONGHO LIM – ELEMENTAL
Elemental is a robotic mobility ecosystem designed for families seeking a blend of work and leisure in nature. The project combines automation, flexible furniture, and robotic companions to create a mobile base camp. Families can explore the outdoors while enjoying a comfortable, adaptable living space, fostering deep connections and lasting memories.

families can explore nature and balance work and leisure at a robotic, automated base camp
project info:
event: Hongik Industrial Design Degree Show 2024 | @hongik.id.degreeshow
school: Hongik University | @hongik_university
students: Byungho Jung, Changjun Eun, Cho Seungyeon, Gahyung Lee, Habin Lee, Haeun Kim, Hanuk Lee, Jaesung Kim, Jeongyeon Hong, Minha Hyung, Myungeun Koh, Seongho Lim, Seoyun Choi, Seungju Lee, Soyeon Kim, Suha Lee, Wooil Kim, Yein Son, Yeseom Kim and Youngdong Lim