studio job: scenography for viktor & rolf’s ‘glamour factory’

model kristen mcmenamy on the ‘glamour factory’ runway designed by studio job with viktor & rolf photo p. stigter

the dutch-belgian design studio, studio job in collaboration with viktor & rolf, recently completed the new scenography for the french fashion house’s autumn / winter 2010/11 collection, ‘glamour factory’, shown march 6th in paris.

‘the base of the scenery is a pattern we originally composed for a series of marquetry objects, titled ‘industry’ (2008). specially for the occasion nynke transformed the pattern into a more theatrical, 3D form that reminded us slightly of fritz lang’s ‘metropolis’. together with viktor & rolf we decided to totally wrap the giant catwalk and backdrops with more than 1000m2 ‘industry’! it was pleasant to see how naturally this architectural scene was absorbed by the glamour of the fashion industry.’ – nynke tynagel and job smeets

model kristen mcmenamy on the ‘glamour factory’ runway designed by studio job with viktor & rolfphoto p. stigter

photo p. stigter

viktor & rolf on the runwayphoto p. stigter

model kristen mcmenamyphoto p. stigter

detail of viktor & rolf shoes on the runway photo p. stigter

model kristen mcmenamy exiting the ‘glamour factory’ runway designed by studio job with viktor & rolfphoto p. stigter

detail of the scenery which consisted of a white and grey pattern of industrial tools: hammers, smoke stacks, nuts, bolts, nails, screws, wall plugs…