studio vraay: I am furniture

‘big brother’ 65 x 90 x 75 cm image © designboom

‘I am furniture’ is a series of objects developed by dutch design studio vraay which re-examines the meaning of furniture by reinterpreting it through the form of an electrical heater. these pieces heat up electrically, using a reduced heating component. besides reducing energy demand, the object heats up its direct surroundings which we find ourselves in, instead of entire buildings.

the ‘I am furniture’ serious are made from nickel, steel and automotive paint. most of the the individual components of each object are handmade or industrially sculptured.

detail of ‘big brother’ image © designboom

‘big brother’ image © designboom

‘big brother’, front view photo by rené van der hulst

‘siamese twin’ 55 x 150 x 70 cm image © designboom

‘siamese twin’, side view image © designboom

details of ‘siamese twins’ (left) and ‘little sister’ (right) photos by rené van der hulst

‘little sister’ 40 x 80 x 50 cm image © designboom

‘little sister’ image © designboom

‘I am furniture’ was exhibited as part of ‘autoficcina, a still life composition’, at ventura lambrate during milan design week 2010.