studio yumakano adds smiley face onto screws to bring joy studio yumakano adds smiley face onto screws to bring joy
mar 20, 2014

studio yumakano adds smiley face onto screws to bring joy

studio yumakano adds smiley face onto screws to bring joy
images © satoru ikegami
all images courtesy of studio yumakano




proving that it’s the little things that bring about a smile, the ‘screw:)’ is a collaborative project by japanese company studio yumakano and komuro manufacturing co. ltd, a factory in east osaka, japan. ever since its initial invention the screw hasn’t changed much in style and function, they are used everywhere, but usually go unnoticed. adding a happy face onto the top of the small pieces, the design facilitates the sharing of joy and the discovering of surprises with others. the project sees the daily objects transformed into more than just a functional tool and gives a sense of expression and emotion to a mass produced product.



video courtesy of yuma kan0


the smiley face screw used as a hook


tightening a screw


detail of the smiley face


a smiley face is an universal icon that helps people to feel joyful


detail of the custom screwdriver


screw:) packaging


the project gives expression and emotion to a mass produced product


detail of a screw installed


east osaka is a region well known for its high quality manufacturing


the long and thin material is used to become screws


the factory produces various kinds of screws



designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

  • Joy? Joy?? The only thing this will bring is frustration for anyone trying to use it. Only one type of screwdriver (per size of screw!) and only one way (angle) to use it. And then it’s even a poor way to transfer force.

    Sure, it’s cute, but it’s just a design gimmick that nobody will notice.

    Michiel says:
  • these are excellent, I would be grateful if you could let us know how to buy them online

    ... says:
  • cute – like it ;D

    PASiNGA says:
  • OMG I want to buy this now! Where?

    Cha says:
  • I want to purchase these? they are fantastic!!! Where?

    Sharnay says:
  • give a medal to this man

    mario says:
  • What if the screw ends upside down though!

    Ant says:
  • Smart and cute. Love it.

    Pablo says:
  • Then you’re screwed ;(

    baas says:

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