studio yumakano adds smiley face onto screws to bring joy
studio yumakano adds smiley face onto screws to bring joy
images © satoru ikegami
all images courtesy of studio yumakano
proving that it’s the little things that bring about a smile, the ‘screw:)’ is a collaborative project by japanese company studio yumakano and komuro manufacturing co. ltd, a factory in east osaka, japan. ever since its initial invention the screw hasn’t changed much in style and function, they are used everywhere, but usually go unnoticed. adding a happy face onto the top of the small pieces, the design facilitates the sharing of joy and the discovering of surprises with others. the project sees the daily objects transformed into more than just a functional tool and gives a sense of expression and emotion to a mass produced product.
‘screw:)’
video courtesy of yuma kan0
the smiley face screw used as a hook
tightening a screw
detail of the smiley face
a smiley face is an universal icon that helps people to feel joyful
detail of the custom screwdriver
screw:) packaging
the project gives expression and emotion to a mass produced product
detail of a screw installed
east osaka is a region well known for its high quality manufacturing
the long and thin material is used to become screws
the factory produces various kinds of screws
designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.
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Joy? Joy?? The only thing this will bring is frustration for anyone trying to use it. Only one type of screwdriver (per size of screw!) and only one way (angle) to use it. And then it’s even a poor way to transfer force.
Sure, it’s cute, but it’s just a design gimmick that nobody will notice.
these are excellent, I would be grateful if you could let us know how to buy them online
cute – like it ;D
OMG I want to buy this now! Where?
I want to purchase these? they are fantastic!!! Where?
give a medal to this man
What if the screw ends upside down though!
Smart and cute. Love it.
Then you’re screwed ;(