studiomateriality has transformed a traditional bakery, located in central-west athens into a funky bakery, patisserie and coffee shop that would definitely lighten up your day. the design studio used bespoke light-boxes featuring happy faces and kitchen equipment, such as mixers, in order to convert the space into a contemporary and artsy environment.


studiomateriality’s newly designed ‘pink brown’ bakery is located in central-west athens

 

 

accessible and simple materials are combined with references of the american pop culture in the interior of greek based studiomateriality‘s delicious ‘pink brown’ bakery. pink details on a wooden floor and a strong color palette on the wall artwork create a welcoming space where everything is mixed in the right proportion. the white walls point out smarty quotes addressed to customers revealing the design studio’s humor and aesthetics, allowing at the same time more light into the interior space.


pink details on a wooden floor and a strong color palette on the wall artwork create a welcoming space

 

 

studiomateriality’s approach has not been only about spatial design. practical and stylish bespoke staff uniforms, branded coffee cups and other supplies have shown that this project has been about exploring possibilities. ‘as in all our projects, we first try to think as a potential client. we wanted to create a joint morning experience for the customer, so that he would start the day in the most joyful way. we approach each of our projects with the intention of having fun. yet, we especially enjoyed this one, since we had to consider and combine the morning in-store traffic of a bakery with the openness of a coffee-shop and the elegance of a patisserie’, says interior and product designer miltos kontogiannis, owner of studiomateriality.


studiomateriality’s approach has not been only about spatial design

 

 

the fact that the ‘pink brown’ bakery has been located in an urban and busy area, contributed to the design’s identity. the aim is to create a happy note in a busy and industrialized neighborhood, hoping that the design studio would add ‘a pinch of brightness’ on the people’s day. whether you are thirsty or hungry, one thing is for sure: creating happiness is like baking a cake — you have to mix all the ingredients in the right proportion.


the aim is to create a happy note in a busy and industrialized neighborhood


the fact that the ‘pink brown’ bakery has been located in an urban and busy area, contributed to the identity


studiomateriality’s newly transformed funky bakery, patisserie and coffee shop definitely lightens up your day


the white walls point out smarty quotes addressed to customers revealing the design studio’s humor and aesthetics


simple materials are combined with references of the american pop culture in the interior of the bakery


stylish staff uniforms, branded coffee cups and other supplies show that this project is about exploring possibilities

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: apostolos costarangos | designboom

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