studiopepe’s club unseen offers secret refuge during milan design week

studiopepe’s club unseen drew the milan design week crowd out of their busy itineraries and into an exclusive and informal refuge, hidden behind the doors of a traditional milanese property. the secret space comprised a series of rooms featuring installations and pieces selected or designed by the studio that explored different forms of contemporary living and hospitality.

all photos by andrea ferrari & giuseppe dinnella

pairing contemporary design with historical pieces, studiopepe put together an experience of clashing realities, juxtaposing sartorial craftsmanship with augmented reality, modern with memory and public with private. bespoke pieces created by the studio exclusively for club unseen were presented together with classic designs from other brands in the six rooms. access to the space was gained through a tattoo sent to guests via post while a bar where only the bartenders’ gloved hands were revealed completed the private members club atmosphere.