studioXAG: fred perry + christopher raeburn storefront studioXAG: fred perry + christopher raeburn storefront
may 12, 2013

studioXAG: fred perry + christopher raeburn storefront

studioXAG: fred perry + christopher raeburn storefrontparachute hanging in store at seven dials, london



influenced by british designer christopher raeburn’s military style capsule collection for fred perry, studioXAG has hung billowing parachutes inside fred perry laurel wreath stores using orange para-cord to secure them. some of the chutes are tied off to rails in store, while others are attached directly onto fans, where they inflate around a ‘hero polo shirt’. the parachutes can be seen in laurel wreath stores europe wide.


famed for his use of re-appropriated military fabrics, raeburn has utilized surplus camouflage fabric to construct the chest pocket then worked the pattern into an all over garment print. the slim fit shirt features our signature twin tipping in the designer’s signature orange and dual branding embroidery on the chest. every shirt comes packaged in a branded bag manufactured from original parachute material.



parachute in newburgh street store



parachute with fan in newburgh street store



christopher raeburn shirt hangs inside parachute



newburgh street parachute with fan



christopher raeburn shirt hangs inside parachute



seven dials parachute is tied to the rails in-store



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