style bangkok 2023 showcases thailand as leader of lifestyle trends

style bangkok highlights thai cultural creativity

Materials, textures, and culture inspire Thai design, which takes center stage at STYLE Bangkok. Held between 22-26 March, 2023, the annual international trade fair showcases and promotes the creativity of Thailand, known for its blend of tradition and modernity. The displayed range of products highlights traditional art and handcraft techniques, from furniture and home décor to fashion and accessories.

coziness with a conscience featuring the works of Kenkoon Ex Co., LTD

all images courtesy of STYLE Bangkok

STYLE Bangkok is Asia’s leading lifestyle and fashion trade fair in the country, held annually with a solid commitment to redefining design’s influence on everyday life. More than that, the sustainability concept remains a major factor, organized by the Department of International Trade Promotion (DITP), the Ministry of Commerce, and the Board of Trade of Thailand. On display from 22-26 March, 2023, the sixth edition hosts more than 500 companies, 1,000 booths and 12 zones that cover five categories: Furniture; Gifts; Home Décor; Homeware; and Fashion.

Thai design is known for its ability to incorporate traditional and contemporary elements together

tradition blends with modernity

Thai design is known for its ability to incorporate traditional elements and transform them into contemporary ones that are both functional and aesthetically pleasing. The materials and textures used are often inspired by the rich natural resources of the Asian country, mainly including the use of wood as well as other materials, while the commitment to sustainability remains evident as the fair features products made from recycled materials to those that incorporate renewable energy sources.

the materials and textures used are often inspired by the rich natural resources of Thailand, mainly including the use of wood

Style Bangkok celebrates how Thai art and craft techniques create distinctive looks that are instantly recognizable due to the vibrant colors and intricate patterns. A lot of the inspiration also comes from the tropical climate, which plays a significant role. As it is both hot and humid, the artists are encouraged to develop innovative solutions to create products that are both comfortable and practical.

In addition, the Art Zone space presents the work of 10 up-and-coming and established Thai artists and entrepreneurs with diverse styles designed to inspire the concept of ‘Caring for Sharing.’

Modern Boho featuring the works of Deesawat Industries Co., LTD