superbowl commercial for chevy sonic

the superbowl commercial for the ‘chevy sonic’ combines OK Go, extreme sports, and other adventures

chevy has just released its 2012 superbowl (XLVI) ad for the ‘sonic‘ compact car. like an extreme sports version of a home movie, the ad documents some of the vehicle’s signature ‘first moments’: sonic’s first skydive, sonic’s first music video (for OK Go), sonic’s first kickflip (with champion skateboarder rob dyrdek), and sonic’s first bungee.

the chevy ‘sonic’ superbowl XLVI commercial, featuring the song ‘we are young’ by fun featuring janelle monáe

highlights from the commercial include professional skateboarder rob dyrdek driving a ‘chevy sonic’ off a giant ramp to flip the car 360° in midair, as well as footage from the car being launched from an airplane alongside champion skydivers. the car’s bungee jump from 100 feet was actually spurred by clicks from online users, wherein each click helped power a digital-mechanical hand that ultimately pushed the car off. lastly, ‘sonic’s first music video’ is a reference to a stunt performed by the band OK Go (to be released as a complete music video in the coming days) in which the musician’s recreate their song ‘needing / getting’ by driving a ‘sonic’ in order to manipulate instruments set up roadside.

see more behind-the-scenes footage at: http://letsdothis.com/stunts.

photo footage from ‘sonic’s first skydive’

raw video footage from the car’s skydive in arizona

time-compressed photo collage of ‘sonic’s first kickflip’

champion skateboarder rob dyrdek propels the ‘sonic’ through its first 360° kickflip

the ‘sonic’ being launched for its first bungee jump

end result of the bungee jump

documentation of the bungee jumping project, in which the clicks of online users pushed the ‘sonic’ from its 100-foot platform