supreme’s first fully free-floating skate bowl hovers in its new flagship at sunset boulevard
the signature suspended skate bowl of supreme lands in los angeles, finally welcoming visitors in its sunset boulevard store.
Supreme skate bowl at sunset boulevard
A large free-floating skate bowl occupies the inside of Supreme’s new flagship at Sunset Boulevard in LA, the former home of Tower Records’ West Coast store. The fashion brand’s footprint greets the visitors from the get-go with the visible hovering, wooden-clad architecture of the skate bowl, mirroring a growing insect nest with its smoothly polished inverted-pyramid shape.
The Supreme Bowl tears its design cues from the pages of its counterparts in other chains of the fashion brand, and fans of the brand’s cultural touchstone may test it out while they shop. While the suspended skate bowl, designed by Steven Badgett’s Simparch, might seem too big for the size of the store, Supreme’s 8,500 square foot space can definitely accommodate it.
The skate bowl brushes against the art installations by both new and longtime collaborators including Mark Gonzales, Nate Lowman, Josh Smith, Fuck This Life and Neckface. Time to lace up or skate because the Supreme Sunset Boulevard welcomes visitors in its grand store starting February 16th, 2023.
Supreme lands in Los Angeles
Supreme Creative Director Tremaine Emory teased the brand’s followers on February 11 with a Supreme-designed helicopter flying close to the Hollywood sign. The secret has been unveiled, and looking inside Supreme Sunset Boulevard, the free-floating skate bowl isn’t the only attraction to soak in and enjoy.
The light-bathed store flirts with the spacious interior, taking advantage of the expansive arena by placing the merchandise in the corners and hanging skateboards on the walls while making space for the sculpture in the heart of the space.
A smiling go-kart racer sits immobile at the center of the store, riding its blue and red kart with a single profanity written in bold, white letters. A wall painting of a kaleidoscopic grim reaper at sunset entertains visitors while they shop in its costume of rainbow party streamers.
Going up to see the free-floating skate bowl, one wall is covered with a collage of portraits from different cultural phenomena, making up the brand’s desired vision and mood board that might resonate with the visitors.
This very well circles back to the expanded community of Supreme, an accumulation of generations of artists, photographers, designers, musicians, filmmakers, and writers who defied conventions and contributed to the fashion label’s identity and attitude.
project info:
name: Supreme Sunset Boulevard
brand: Supreme
location: 8801 Sunset Boulevard, Los Angeles
