new suzuki jimny wins 2018 japan GOOD DESIGN gold award

new suzuki jimny wins 2018 japan GOOD DESIGN gold award

the new suzuki ‘jimny’ and ‘jimny sierra’ have been announced as winners of the 2018 japan GOOD DESIGN gold award. first launched in 1970, the ‘jimny’ was suzuki’s first 4×4 lightweight vehicle, boasting compactness and high off-road stability. now, for the first time in 20 years, the vehicle has been updated with a full model change. ‘we pursued a reasonable and efficient design as a ‘professional tool’ for all users who demand jimny,’ the team at suzuki say. ‘we realized a functional, practical car with regard to loading efficiency, operational performance, and exterior and interior colors.’

suzuki jimny
images © suzuki motor corporation, unless otherwise stated



notable design attributes of the new suzuki ‘jimny’ and ‘jimny sierra’ build on the heritage of the model and brand. many of the vehicle’s aesthetic elements drew from past legends, generating a familiar yet distinct look. the new model features a boxy silhouette detailed with minimal round headlamps and independent indicators, a front grille with vertical openings, and angled bumper edges that increase clearance at the wheels. these design details — signatures which made the vehicle stand out to judges of the japan GOOD DESIGN gold award 2018 — work to further complement the performance of this sporty, small off-roader.

suzuki jimny



internally, colors remain minimal, and every detail is thoughtfully crafted to support off-roading and adventure. practical and down-to-earth interior elements realize a beautiful yet functional interior without excessive colors or decoration, thus minimizing distraction for the driver. horizontal lines defined by the vehicle’s interior instrument panel, and vertical lines created by the meter cluster and console panels help the driver recognize the angle of the vehicle in rough and mountainous terrain.

suzuki jimny



from a practical point of view, everything surrounding the driver and front passenger has been thoughtfully designed for professional use. the instrument panel has a scratch and stain-resistant grained finish, and the grip and switches are easy to operate in both off-road conditions and while wearing gloves. meanwhile, for intuitive operation of the audio system, a bluetooth-compatible smartphone linkage display audio unit with a 7-inch infrared touchscreen is equipped on higher grades.

suzuki jimny



the new ‘jimny’ comes in eight body colors, including two new hues developed exclusively for the all-new model. a high-visibility ‘kinetic yellow’ is designed to stand out in bad weather or at worksites, while a low-visibility ‘jungle green’ blends in with natural environment.

suzuki jimny

suzuki jimny

suzuki jimny

suzuki jimny

suzuki jimny

suzuki jimny

suzuki jimny

suzuki jimny
GOOD DESIGN award best 100 exhibition at tokyo midtown
image © designboom

suzuki jimny
GOOD DESIGN award best 100 exhibition at tokyo midtown
image © designboom

suzuki jimny
GOOD DESIGN award best 100 exhibition at tokyo midtown
image © designboom



suzuki jimny


the GOOD DESIGN award was founded in 1957 by the japanese ministry of international trade and industry and is hosted by the japan institute for design promotion. the ‘g mark’ emblem reflects comprehensive design values and principles that aim to enrich lives, industries and society. 

  • I want a suzuki Jimmy to come to America please put me on the list …to buy one for meee….

    Dora E Rivera says:
  • I owned a Suzuki Samurai growing up in the 90s and I would love you to bring this vehicle to the United States please I would purchase one

    Mike Murphy says:
  • I hope they come to the U.S.
    I’d by one.

    Felix j kaskie says:
  • I have used the little Suzuki Jimnys everywhere from Australia to Papua New Guinea and love the car. Now I have the 12 meter motorhome bus with the twin deck trailer ready for the new Jimny and the Aluminium boat with outboard on mini trailer above the Jimny. Have paid my deposit and just waiting for the release in Australia

    Eric says:
  • I wish it would come to America. I would buy one in a heartbeat. I plan to purchase one in Trinidad for use when I’m there.

    Stephen Dass says:
  • Hey Suzuki… I demand Jimny in America. Please import them here Asap! Is there a way to put money down on one when they arrive in the USA?

    Jj says:
  • I do hope Suzuki will be coming back to Canada, I’d be all over this like a kid on a smartie!

    Andrew says:
  • Pleased bring these sweet little things to Canada I would buy one in the heart beat love these mini G

    Thongsay Phommavong says:
  • Too bad, such good looks! The Suzuki Jimny’s performance in testing betrays its ostensibly rugged exterior. As a completely new vehicle, it should offer far more protection to drivers in the event of an accident. Its safety technology did not perform optimally either. The youthful audience the Suzuki Jimny has been designed for deserve better in terms of passive and active safety.

    Ariel Borremans says:

    Dk shamkumar says:
  • Import into the USA! I have an 87 Samurai and would enjoy seeing a new Jimny/Samurai parked next to it.

    Sacramento, CA says:
  • I definitely want one
    Best thing I’ve seen in 25 years
    Please come to America

    William Thorndike says:
  • It’s a lovely piece this all new Suzuki , I have the ignis and it was a love at first sight and this love at first glance came over once again when saw the kinetic yellow jimny; will do a test drive and if the performance is as exciting as the exterior I will get one all new jimny thing
    ( congratulations Suzuki for this masterpiece

    Rami Audi says:
  • It would even greater if the rear lights were off the vehicle’s bumper and set at mid-height of its back vertical edges. Then it could be an absolute beauty.

    Faro Lazar says:
  • Please
    Bring back to Canada

    Brian says:
  • It’s an empty canvass. Renditions will be many.

    Congrats to suzuki for the award, and for continuing to produce this icon. Imho, their design will live on to the next 20 years. No complains there . . . . Enough to fill the long ques of reservations. Hehehe. Pls don’t rush suzuki.

    I hope they do not compromise quantity over quality in terms of production. The cbu-japan jimnies are legends. Japanese craftsmanship is legendary. Anything “Made in Japan” is topnotch.

    Gerry says:
  • Suzuki lj80 now that was a useful vehicle. Jimny is a great off road er but even as a 2 seater the rear is just too small for any practical use.can’t even get a bike in.

    Beded says:
  • How will I get one of this Suzuki here in Nigeria? And pls tell me d cost(price for one)

    Aleraiye Temitope Joshua says:
  • Good looking vehicle designboom, gypsy in India I think it is only for military I think it is stopped due to lacking of ABS,and EBS Air bags For safety jimny is advance technology vehicle
    It should be launch in India I am eagerly waiting for your launch date In India

    Dr vishwanath Reddy Gugal MD says:

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