swissvoice L7 telephone set swissvoice L7 telephone set
aug 20, 2013

swissvoice L7 telephone set

swissvoice L7 cordless telephone set by detraform
all images courtesy detraform



montreal-based electronics and product development firm detraform have developed the L7 cordless phone for swissvoice, marrying bold personality and user-friendly functionality for an unrivaled telephone experience. working alongside a creative team including art director joel blair, london-based design studio kiwi & pom, and composer james p. cooper, the L7 imagines and executes the next icon in home cordless communication.


‘looking into the history of phones has always interested me, from their early beginnings to today’s smartphones,’ says kiwi & pom co-founder and director kam young. ‘so in the creation of the L7 I drew on the home phone’s past, pre-mobile phone glory days, and looked into designing a phone as though the mobile phone era never happened. I also pushed for the phone to be well made, as I believe in products that stand the test of time both aesthetically and functionally.’





careful consideration went into every detail of the three-piece phone package — upright handset, minimal charging dock and stylized base station — right down to the custom interface, screen icons and typeface. the design of the L7 draws reference from the set props of old spy movies and science fiction shows, managing to be both classic and refined while remaining distinctive and fun. the L7 is anchored on the principal telephone functions of speaking and listening while renouncing gratuitous features. it is mounted on long range, secure DECT transmissions, and powered by swissvoice’s ‘fulleco’ technology for reduced emissions and power use. the TAM version incorporates an
answering machine in both the base station and handset.



swissvoice L7 telephone



swissvoice L7 telephone



swissvoice L7 telephone in black



in context



swissvoice L7 telephone set



an early sketch by kiwi & pom


an early sketch by kiwi & pom



designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

  • 1989 there was already a Sony we had in America, that kinda looked like this ( a bit rounder) – so didn’t we have 2013?

    michael says:

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