systems - a retrospective of 1960s braun design at moda in paris
systems - a retrospective of 1960s braun design at moda in paris
jan 20, 2015

systems - a retrospective of 1960s braun design at moda in paris

systems – a retrospective of 1960s braun design at moda in paris




systems: a retrospective of 1960s braun design
moda international, paris
from january 29th to february 27th, 2015


though braun and walter knoll are focused on different areas of product creation — the former with industrial design, and the later with furniture design — the two are prime examples of the precision and high attention to technical and formal details that have helped define german design history. both of their ideologies have been strongly influenced by the bauhaus and the german modernism movement, making them major references in today’s modern world of design; so, it is no surprise that one admires the other.

systems braun exhibition paris
braun HL 1 multiwind




with a desire to bring forth the values and principles that continue to guide braun’s production to this day, walter knoll hosts a retrospective that highlights the developments of the electronic and appliance company’s developments throughout the 1960’s; while also inviting a group of 34 graphic artists to interpret the systematicity of braun design through their own visual means.

systems braun exhibition paris
braun atelier 3





first presented in london at the end of 2013, ‘systems’ now travels to paris where it takes to the moda international showroom. curated by das program — online archive and gallery of designs by dieter rams for braun — the core of the exhibition is a presentation of the commissioned posters that respond to braun’s prevailing aesthetic sensibility, offering a snapshot of today’s graphic design scene, arranged in a single grid of A1 prints, further pushing this notion of systems of order which braun is so known for.

systems braun design tribute paris designboom
1960s braun graphic design presenting the ratio between quality and price of an object




alongside these prints is an extensive display of braun’s own graphic design from the 1960s, exuding a rigour and beauty that was essential to the overall coherence of the brand’s systematic character and programme at the time. braun products from the 1960s are also on display, including flash light systems, lectron system and top of the range audio system.

systems braun design tribute paris designboom
braun graphic designs from the 1960s




the basis of ‘systems’ was to collect a variety of responses to braun’s design. the resulting exhibition captures a certain degree of consistency between braun’s original creations and the mid-century modernist ideal, and the grouping of the new designs. from repetition and development to nostalgia and critique, the diversity to the ‘systems’ brief expresses the legacy of modernist graphic design with renewed by uncertain relevance. the juxtaposition of these posters with the contributions from braun, implicitly pose the question of form that modernist design is to take in the present day, and the timelessness it must possess if it is to last throughout the decades.

systems braun exhibition paris
poster design by hey (barcelona)




‘systems’ is curated by das program and produced in association with braun. exhibition design and graphics — cataloge (forthcoming) labelling, printed guide, wall text, window vinyl — were undertaken by giorgio del buono and michal polak.

systems braun exhibition paris
poster design by hey (barcelona)




the following graphic designers and creative agencies contributed their visual answers to braun design: almost modern (rotterdam); andré hernâni meca (lisboa); antonio carusone (new york); artivadesign (genoa); bernd grether (london); bibliothèque (london); braun design (kronberg); cartlidge levene (london); derek kim (san francisco); design project (leeds); dominic dyson typeandline (london); henry coleman (london); ibán ramón + dídac ballester (valencia), experimental jetset (amsterdam), felix pfäffli (luzern), hey (barcelona), L2 M3 (stuttgart); lundgren+lindqvist (gothenburg); mark gowing design (newtown); muirmcneil design systems (london); neubau berlin playgroup (london); remake brooklyn (new york); ross gunter (london); spin (london); studio FNT (seoul); studio job nynke tynagel + job smeets (antwerp); studio sport ronnie fueglister + martin stoecklin (basel + zürich); ™ david mamie + nicola todeschin (geneva); tomasz berezowski (katowice); tom hingston studio (london); and toormix (barcelona).

systems braun exhibition paris
design by L2M3 / sascha lobe (stuttgart)


systems braun design tribute paris designboom
poster design by bernd grether (london)


systems braun design tribute paris designboom
poster design by derek kim (san francisco)


systems braun design tribute paris designboom
poster design by bibliothéque (london)


systems braun design tribute paris designboom
poster design by mark gowing (sydney, australia)


    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news

    keep up with our daily and weekly stories
    504,285 subscribers
    - see sample
    - see sample
    designboom magazine