takram showcases cosmetic technologies at KANSEI design lab

takram showcases cosmetic technologies at KANSEI design lab
all images courtesy of takram design engineering

the ‘KANSEI’ design lab is a window-art installation at the shiseido ginza building in tokyo. designed by takram design engineering,  the space is intended to display the latest research and developments of the cosmetics company, shiseido, as well as communicate company values and brand identity. the exhibition area will host rotating themes and products, with an overall concept of kansei (sensibility). the first technology showcased, from april 1 – june 30, 2014, reveals ‘haplog’ (haptic skill logger), the world’s first wearable haptic sensor system*.

the laboratory’s first theme is: haptic, and conveyed through the ‘haplog’ technology, as shown in the video above
video by takram design engineering

the view of the exhibit is contained within an elliptical frame, and separated by a glass barrier. spectators can see the haplog machines in operation, on a number of different products. at times, a human model is featured to demonstrate certain procedures. a media screen also complements the presentation, responding to the motion of the apparatus to create dynamic graphic patterns. this serves to translate a complex technical process into refined visual art.

the window is designed with an elliptically-shaped frame, providing a view of shiseido’s latest developments

a media screen displays real-time graphic patterns corresponding to the movements of the haplog

bases with mirrored surfaces display the testing of various cosmetic products

the automated machines sense objects with its mechanical components, rather than human fingers

* haplog is jointly-developed by shiseido co. ltd, tec gihan co. ltd and kato tech co. ltd.