image © designboom
designboom visited the preview of the updated TARA. a whole new beginning or subtle changes to details? sieger design and dornbracht discussed and tested various ways to further develop the archetypical cross-hands-form fitting.
how is the newest version of the classic TARA different from its predecessors? it was part of the task not to
our lives…
the same way as water bottles constantly update their labels to actualize them, the base of the TARA
TARA has become the most often copied product in the fittings industry. more than 250 manufacturers
around theworld offer products which are copies of or inspired by TARA.
sketch by sieger design. the reduction of the diameter of handles and rosettes and extension of the fitting body – even if only by a few millimeters – ensure that the new Tara appears clearly slimmer, more upright and fine. the geometry of the cross handles seem even more precise. three product innovations for washstands and showers are expressions of Tara’s ongoing evolution.
image © designboom dieter sieger with his son michael sieger at the presentation of the new TARA.
andreas dornbracht, CEO of dornbracht (here featured with his father aloys dornbracht, founder of dornbracht) says:’an archetype satisfies a longing for serenity. it provides orientation. feeling comfortable with a product can also mean not having to grapple with it. many avant garde products are initially confusing and provocative. you often have to occupy yourself with them intensively. this is not the case with TARA. as soon as there were technical improvements, we made them available to our customers. we introduced the X-control valve two years ago. when turning it on, the water volume no longer increases linearly. it is now possible to control it much more finely in the first 45 degrees. now we have added to the classic TARA. a few contemporary aesthetic requirements. with moderation and subtlety.’
conversations, the first of two dornbracht symposiums in iserlohn addressed the value of classics in today’s society. the designer stefan diez, artist tobias rehberger, gerda breuer, professor of art and design history in wuppertal and sophie lovell, writer for wallpaper magazine and creative consultant, participated. dr. oliver herwig, journalist and architecture critic, moderated the ‘conversations’.
the public is listening to ‘conversations’ in the newly opened ‘communication module’ at the dornbracht ‘modulpark’ in iserlohn. in the middle of the room there was an installation by tobias rehberger. the pieces were taken from a previous exhibition, rehberger held at the stedelijk museum in amsterdam.
mike meire, designer and CEO of meireundmeire, PR and communications agency who has ideated the ‘conversation’ events, next to german artist tobias rehberger.
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