minima rebrands TATTOO.PL with a focus on simplicity, art & human beings
 

minima rebrands TATTOO.PL with a focus on simplicity, art & human beings

 

in poznań, poland, creative agency minima is working alongside TATTOO.PL to change the way tattoos — and the people behind them — are perceived. in a fresh rebranding, the aim of the design is to reflect the philosophy and artistry that tattooists and their subjects embrace and reflect in their every day work.

minima rebrands TATTOO.PL with a focus on simplicity, art & human beings
all images by michał świtalski

 

 

‘our main aim is to popularize tattoo and body art through our activity and cooperation with the members of the tattoo subculture,’ says sławomir frączek, owner of TATTOO.PL. the goal of the minima agency in turn was to express the salon’s cultural mission and philosophy, and was responsible for designing the communication strategy, key visual, CI, BTL marketing materials and the studio website.

 

the new communication strategy and visual identity are far from the dark, stereotypical depictions of a tattoo studio. on the contrary, the design is simple and bright, with subjects presented on a backdrop of grey, white and black, holding aloft their smiling, intimate portraits. it’s a choice that’s more kinfolk than rolling stone, and succeeds in shining a thoughtful, uncluttered and meaningful spotlight on the tattoo and individual alike. minima’s design sweeps away the cobwebs surrounding society’s perception of what tattoos are, or what they represent, and suggests a more accurate, contemporary ideology based on artistry and self expression.

minima rebrands TATTOO.PL with a focus on simplicity, art & human beings
the images are framed using the passé-partout technique, where an image is mounted between glass and cardboard

 

 

the idea is accentuated by the campaign’s tag-line, ‘show you are not afraid’, and encourages a change of perspective on tattoo culture. tattoos, despite their increasing popularity, are still widely stigmatized and are an ongoing source of employment discrimination. the collection also includes a set of close-up photos, highlighting specific instances of beauty from the assortment of tattoos featured, and elevating the pieces to their rightful place beside other forms of art.

minima rebrands TATTOO.PL with a focus on simplicity, art & human beings
the design is simple and bright, with subjects presented on a backdrop of grey, white and black

minima rebrands TATTOO.PL with a focus on simplicity, art & human beings
tattoos, despite their increasing popularity, are still a huge source of employment discrimination

minima rebrands TATTOO.PL with a focus on simplicity, art & human beings
minima’s design sweeps away the cobwebs surrounding society’s perception of what tattoos are, or what they mean

minima rebrands TATTOO.PL with a focus on simplicity, art & human beings
the images are simple, emotional, and intimate

minima rebrands TATTOO.PL with a focus on simplicity, art & human beings
the campaign aims to highlight the artistry of the tattoo, and its emotional relevance to the owner

minima rebrands TATTOO.PL with a focus on simplicity, art & human beings
the aesthetic is more kinfolk than rolling stone

minima rebrands TATTOO.PL with a focus on simplicity, art & human beings
‘show you are not afraid’ encourages those with tattoos to display them proudly 

minima rebrands TATTOO.PL with a focus on simplicity, art & human beings
minima was responsible for designing the communication strategy, key visual, marketing materials and website

minima rebrands TATTOO.PL with a focus on simplicity, art & human beings
the collection also includes a set of close-up photos, highlighting specific instances of beauty 

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: peter corboy | designboom

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  • I can appreciate the quality of much of the artwork, but the art I liked 40 years ago is not the art I like today… I can also understand the ego boost you could get – for a few months ..especially amongst others who have personal art. But picture yourself with faded colors, sagging skin and out-of-date art in 30yrs. I see those people today, they permanently display bad judgement, unlike an odd haircut that grows out.

    Jim

    JimCan

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