TBWA paris uses flattened illustrations for McDonald’s minimal print campaign
the campaign highlights aspects of the fast food chain's six most emblematic menu items: big mac, cheeseburger, fries, sundae, chicken nuggets and filet-o-fish.
TBWA paris uses flattened illustrations for McDonald’s minimal print campaign
images courtesy TBWA paris
after the success of their ‘no logo’ close-up food photography campaign for McDonald’s in 2013, creative agency TBWA paris took the concept one step further by highlighting aspects of the fast food chain’s six most emblematic menu items: big mac, cheeseburger, fries, sundae, chicken nuggets and filet-o-fish. instead of using actual products, the campaign comprises flattened illustrations, which also features miniature golden arch motifs next to the drawings. the ‘pictogram’ advertisements are scheduled to appear on more than 2,700 outdoor displays in france, starting early june 2014.
big mac, 2014
french fries, 2014
chicken mcnuggets, 2014
video courtesy TBWA paris
fillet-o-fish, 2014
sundae, 2014
cheeseburger, 2014
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