TBWA paris uses flattened illustrations for McDonald's minimal print campaign TBWA paris uses flattened illustrations for McDonald's minimal print campaign
may 27, 2014

TBWA paris uses flattened illustrations for McDonald's minimal print campaign

TBWA paris uses flattened illustrations for McDonald’s minimal print campaign
 images courtesy TBWA paris

 

 

 

after the success of their ‘no logo’ close-up food photography campaign for McDonald’s in 2013, creative agency TBWA paris took the concept one step further by highlighting aspects of the fast food chain’s six most emblematic menu items: big mac, cheeseburger, fries, sundae, chicken nuggets and filet-o-fish. instead of using actual products, the campaign comprises flattened illustrations, which also features miniature golden arch motifs next to the drawings. the ‘pictogram’ advertisements are scheduled to appear on more than 2,700 outdoor displays in france, starting early june 2014.

mcdonalds-PICTOGRAM-TBWA-designboom01

 big mac, 2014

TBWA paris rolls out McDonald's most minimal print campaign to date

 french fries, 2014

TBWA paris rolls out McDonald's most minimal print campaign to date

 chicken mcnuggets, 2014

 

 

video courtesy TBWA paris

TBWA paris rolls out McDonald's most minimal print campaign to date

 fillet-o-fish, 2014

TBWA paris rolls out McDonald's most minimal print campaign to date

 sundae, 2014

TBWA paris rolls out McDonald's most minimal print campaign to date
cheeseburger, 2014

rodrigo caula I designboom
may 27, 2014

  • soviet propaganda for western junk ( it looks awful in the train station rendering, intrusive and disproportion, don´t think nobody will love McD more for this)

    mariano badaracco says:
    May 27, 2014

  • I love the ‘urban’ advert depicting kids ‘graffiti-ing’ the streets. Shame no teenager in their right mind would be spraypainting a cheeseburger – let alone wearing a teeshirt with it on – nor just happen to stumble upon completely blank advertising boards as their canvas rather than the illegal walls! More likely a penis sprayed on an old ladies garden fence!

    sam says:
    May 28, 2014

have something to add? share your thoughts in our comments section below.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

forgot password

(13 articles)

(55 articles)

(9 articles)

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

5 things we learned from the godfather of streetwear, hiroshi fujiwara 5 things we learned from the godfather of streetwear, hiroshi fujiwara
jun 13, 2018

5 things we learned from the godfather of streetwear, hiroshi fujiwara

#design

as he launches a major collaboration with moncler at pitti uomo, designboom presents its favourite moments from fujiwara's business of fashion interview and the »

as he launches a major collaboration with moncler at pitti uomo, designboom presents its favourite moments from fujiwara's business of fashion interview and the designer's latest musings on a subject he has become inextricably linked to....

#design

all design news