TBWA paris uses flattened illustrations for McDonald's minimal print campaign TBWA paris uses flattened illustrations for McDonald's minimal print campaign
may 27, 2014

TBWA paris uses flattened illustrations for McDonald's minimal print campaign

TBWA paris uses flattened illustrations for McDonald’s minimal print campaign
 images courtesy TBWA paris

 

 

 

after the success of their ‘no logo’ close-up food photography campaign for McDonald’s in 2013, creative agency TBWA paris took the concept one step further by highlighting aspects of the fast food chain’s six most emblematic menu items: big mac, cheeseburger, fries, sundae, chicken nuggets and filet-o-fish. instead of using actual products, the campaign comprises flattened illustrations, which also features miniature golden arch motifs next to the drawings. the ‘pictogram’ advertisements are scheduled to appear on more than 2,700 outdoor displays in france, starting early june 2014.

mcdonalds-PICTOGRAM-TBWA-designboom01

 big mac, 2014

TBWA paris rolls out McDonald's most minimal print campaign to date

 french fries, 2014

TBWA paris rolls out McDonald's most minimal print campaign to date

 chicken mcnuggets, 2014

 

 

video courtesy TBWA paris

TBWA paris rolls out McDonald's most minimal print campaign to date

 fillet-o-fish, 2014

TBWA paris rolls out McDonald's most minimal print campaign to date

 sundae, 2014

TBWA paris rolls out McDonald's most minimal print campaign to date
cheeseburger, 2014

rodrigo caula I designboom
may 27, 2014

  • soviet propaganda for western junk ( it looks awful in the train station rendering, intrusive and disproportion, don´t think nobody will love McD more for this)

    mariano badaracco says:
    May 27, 2014

  • I love the ‘urban’ advert depicting kids ‘graffiti-ing’ the streets. Shame no teenager in their right mind would be spraypainting a cheeseburger – let alone wearing a teeshirt with it on – nor just happen to stumble upon completely blank advertising boards as their canvas rather than the illegal walls! More likely a penis sprayed on an old ladies garden fence!

    sam says:
    May 28, 2014

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