the achille castiglioni effect the achille castiglioni effect
mar 19, 2010

the achille castiglioni effect

‘the achille castiglioni effect’

this is a sneak preview on ‘the castiglioni effect’. it is the title of a show that the italian furniture company de padova is currently preparing. didi gnocchi, in collaboration with studio museo achille castiglioni, curates this exhibition of achille castiglioni’s work through models and experiments, never exhibited before.

for designboom’s editor-in-chief, birgit lohmann, this is one of the most attended events in milan – during the busy design week, 14 -20 april 2010. birgit has worked for de padova over many years in the position of product development manager and the work with achille castiglioni as she remembers always involved ‘an element of surprise’. the memory of achille castiglioni still lives in the objects and in the magical atmosphere of his sketches, which we invite you to come and see in this exhibition.

‘mezzadro’ stool, prototype design by achille and pier giacomo castiglioni,  1957 production by zanotta, 1970 image courtesy studio museo achille castiglioni

the castiglionis took familiar shapes and transformed them into some of today’s most sought after design icons. the brothers publicly cemented their commitment to redesigning objects, with their tractor seat stool called the ‘mezzadro’. it is made of four pieces: the seat, a large wing screw, a leaf spring and a cross bar.

‘colors and forms in today’s living space’ exhibition at the villa olmo in 1957 image courtesy studio museo achille castiglioni

set in the context of a living room, the castiglioni exhibition ‘colors and forms in today’s living space’ from 1957 showcased pieces of furniture, some of which were chosen for mass production while others were put into production later. the show also included work which were based on the forms of classic models such as wicker baskets, foldable chairs and armchairs. moreover, there were pieces made according to certain research criteria and which were used experimentally including a telephone stool, a metal seat on springs, a foam rubber armchair, a paper dividing screen, a TV set that could be raised or lowered, a lamp with a fluorescent bulb…

‘colors and forms in today’s living space’,1957 project by achille and pier giacomo castiglioni image courtesy studio museo achille castiglion

the scenographic attention paid to the room volume and the layout of the walls was planned in consideration of the visitors’ movements. the search for existing objects as visitors navigated through the exhibition was seen as a kind of design training and self-education.

the castiglioni brothers image courtesy studio museo achille castiglioni

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