the build film interactive documentary by instrument agency

‘the build film’ interactive documentary by instrument agency

instrument, an independent digital creative agency based in portland, oregon has launched an interactive documentary titled ‘the build.’the film portrays the values and culture of the local motorcycle builder community in portland, told through the personal stories of three bike builders. shot during the fall and winter of 2012, the movie captures the cyclist enthusiasts in iconic oregon locations including the gorge, mt. hood and downtown portland, as well as their own workshops. blending design and technology in groundbreaking ways, the project pairs traditional filmmaking with new school interactive experiences that push the envelope of current browser technologies like webgl and html5 video. ‘the build’ combines the efforts of instrument’s resident filmmaker, truen pence, creative director, martin linde, and many dedicated members of the team.

‘the build film’ video courtesy instrument agency

‘the build’ interface introduction sequence

‘thor drake’ sequence – part 1

‘casey him’ sequence – part 2

‘james crowe’ sequence – part 3

motorcycle builder james crowe’s bike

behind-the-scenes at casey him’s shop

james crowe, motorcycle builder in his shop

behind-the-scenes with cinematographer greg schmitt

behind-the-scenes on set with james crowe, bike builder

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.