the build film interactive documentary by instrument agency the build film interactive documentary by instrument agency
apr 03, 2013

the build film interactive documentary by instrument agency

‘the build film’ interactive documentary by instrument agency



instrument, an independent digital creative agency based in portland, oregon has launched an interactive documentary titled ‘the build.’the film portrays the values and culture of the local motorcycle builder community in portland, told through the personal stories of three bike builders. shot during the fall and winter of 2012, the movie captures the cyclist enthusiasts in iconic oregon locations including the gorge, mt. hood and downtown portland, as well as their own workshops. blending design and technology in groundbreaking ways, the project pairs traditional filmmaking with new school interactive experiences that push the envelope of current browser technologies like webgl and html5 video. ‘the build’ combines the efforts of instrument’s resident filmmaker, truen pence, creative director, martin linde, and many dedicated members of the team.



‘the build film’ video courtesy instrument agency



‘the build’ interface introduction sequence



‘thor drake’ sequence – part 1



‘casey him’ sequence – part 2



‘james crowe’ sequence – part 3



motorcycle builder james crowe’s bike



behind-the-scenes at casey him’s shop



james crowe, motorcycle builder in his shop


behind-the-scenes with cinematographer greg schmitt



behind-the-scenes on set with james crowe, bike builder



designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

  • Cool!!!!
    Amazing stuf!

    tucho! says:
  • This is very beautiful. Cinematography at a high level. The “story” if that’s the right word brought me almost to tears. We all seek to find meaning in our lives but sometimes we don’t understand when we’ve found it, why? Very honest. The form and content beautifully woven together.
    It is very difficult to articulate how it makes me feel as an artist and an architect. Poignant sadness and yearning.
    I assume that you guys have taken this to Sundance. You certainly should.

    Mike Jackson says:
  • Zen and the Art.

    Mike Jackson says:
  • Like the first comment.. simply beautiful

    Lucas R Adams says:

have something to add? share your thoughts in our comments section below.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news