the new foursquare logo signals a change in direction for the brand



foursquare has unveiled its new logo and a screenshot of what its new app will look like, with full details to be divulged in the coming days. the new logo features a pink and white ‘F’ symbol that’s described by the company as ‘a mix of map pin and superhero emblem‘ combined with a bold blue, sans serif logotype – that feels much cleaner and forthright than the previous design.


in terms of how the logo will inform the overall visual identity of the brand it’s not yet known, but it seems the blue used for the logotype will feature heavily in the new app interface with flashes of pink used here and there. the F symbol looks as though it will have a much more dominant role in communications without the logotype – as foursquare are already using it alone on its social media pages and website favicon.


foursquare launched the new mark with the following message on their blog:







‘if you build a totally new app, you need a totally new logo. our logo is changing from the check-in checkmark to something representing the new foursquare. we designed it to be a mix of map pin and superhero emblem. we’ve always thought of foursquare as giving you superpowers to explore your city, and our new logo reflects that vision. it’s coming soon to a homescreen near you.’







‘here’s what you see when you open the new foursquare. no two people view the world exactly the same, so no two people will have the same experience with the app. once you teach foursquare a couple things about you – add tastes, follow experts, or even just walk around for a few days – the app will be 100% yours.’







‘if you use both swarm and foursquare, they work seamlessly together. on the left, a venue page for a person who only uses foursquare. on the right, there is a check-in button if you have swarm installed.’



‘this is the beginning of the ‘personalized local search’ future we’ve been talking about since we started foursquare. it’s been built with the help of our amazing 50,000,000-strong community, with all your tips, check-ins, photos, and the smarts we layered on top of that. those of you have been with us since the beginning, your check-ins and history will continue to help shape your recommendations. for those of you giving us a try for the first time – you still get all the benefits of a better way to explore any neighborhood, no check-ins required.’ – foursquare



more – see our recent branding case studies
airbnb rebrand gives its community a sense of belonging »
NYCFC – creating an badge for new york’s newest sports team »