MAX conference identity is based on physical materials run through 3D-printed logo
 

MAX conference identity is based on physical materials run through 3D-printed logo

in october 2017 the annual adobe MAX creativity conference took place in las vegas. german communication designer thomas wirtz created the identity of the event based on his master thesis ‘BTW’ — a modular system consisting of two components: a typeface, produced by 3D printing, and a variety of physical processes associated with the letters.

MAX conference identity is based on physical materials run through 3D-printed logo
sublimating dry ice

 

 

wirtz developed six different analog effects which present MAX’s logo in different overall impressions. in four shooting days, a crew from adobe captured the experiments in the designer’s studio in düsseldorf.

MAX conference identity is based on physical materials run through 3D-printed logo
MAX logo with lotus effect

 

 

also — using the ‘BTW’ font — wirtz designed a pattern of several word combinations. his design was transferred into various applications for the conference, like banners, videos, shirts and many more. 

MAX conference identity is based on physical materials run through 3D-printed logo
reaction with sodium

MAX conference identity is based on physical materials run through 3D-printed logo
different frequencies of sound waves

MAX conference identity is based on physical materials run through 3D-printed logo
milk, oil, ink and soap

MAX conference identity is based on physical materials run through 3D-printed logo
detail: pattern of words, entrance gate

MAX conference identity is based on physical materials run through 3D-printed logo
entrance gate to MAX, Venetian Hotel, Las Vegas

MAX conference identity is based on physical materials run through 3D-printed logo
logo video in the resting area

MAX conference identity is based on physical materials run through 3D-printed logo
information point

MAX conference identity is based on physical materials run through 3D-printed logo
entrance hall

MAX conference identity is based on physical materials run through 3D-printed logo
conference opening

MAX conference identity is based on physical materials run through 3D-printed logo
logo installation, after-show party

project info:

 

concept & design: thomas wirtz
technical support & music: frédéric wiegand
creative director, adobe: kashka pregowska-czerw
director of photography, emotion studios: dave driver
senior creative director, video, adobe: dan cowles
commissioned by: adobe for adobe max

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: maria erman | designboom

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