TIME magazine has changed its name for the first time in its nearly 100-year history — it now says VOTE. the cover has been realized by street artist, shepard fairey, known for the hope poster previously associated with barack obama’s 2008 presidential campaign, and whose work includes two prior TIME covers. 


‘this has been a year of so much pain, hardship, chaos and loss,’ comments edward felsenthal, editor-in-chief and CEO of TIME. ‘and yet as nations around the world begin to rebuild from the pandemic, it is clear that we also have a once-in-a-generation opportunity to change our tune.’

TIME magazine changes its name to say VOTE



knowing that ‘few events will shape the world to come more than the result of the upcoming U.S. presidential election,’ TIME features in the cover a person wearing a bandana face mask with a vote ballot box printed on the front. the message speaks loud and clear: vote, safely, even in times of the COVID-19 pandemic. to complement the cover, the issue encompasses a special report on the closing days of the 2020 campaign and a guide on how to safely vote.




‘even though the subject in the portrait knows there are additional challenges to democracy during a pandemic,’ shepard fairey says of the image, the person is determined to use their ‘voice and power by voting.’



project info:


name: TIME magazine cover 

edition: november 02, 2020

created by: shepard fairey