TMB: history of the panyee FC
 
TMB: history of the panyee FC TMB: history of the panyee FC
mar 22, 2011

TMB: history of the panyee FC

a recreation of the homebuilt floating football field of the panyee FC, whose story is documented in an advertising campaign for TMB

in illustration of its tagline ‘make the difference‘, TMB, one of thailand’s nationwide private banks, has created an ad campaign that features a short documentary of the panyee FC. conceptualized by arc worldwide of leo burnett, the film was shot by revolver‘s the glue society.

in 1986, a group of young football (soccer) fans in the island fishing village of koh panyee decided to start their own football team. recognizing that their rocky island provided no open space for the sport, the children collected scrap wood and built a floating dock in the middle of the ocean to serve as their field.

their passion and ingenuity, combined with the technical skills they developed through practice on such a small, rough field, were the start of history. the team began to enter competitions on the mainland, and their success turned the panyee FC into what is today one of southern thailand’s best football clubs, having won the ‘youth champions of southern thailand’ competition for the last seven years.

watch the short film

the micro-documentary was shot on koh panyee, and the local children featured as its actors also assisted the production team in recreating the floating football field.

director matthew devine of the glue society remarks:

‘we wanted to create […] a short film that people can watch, rather than a normal tv commercial. to create authenticity, we chose to use local kids from the island to star in the film. this added to the challenge of shooting on water, completely in thai, but we felt the story would be more powerfully told by recreating and witnessing the challenges the original kids face.‘

village children collected scrap wood and nails to built a flat platform in the middle of the ocean, where they could practice football

the documentary stars local children of the island of koh panyee, who also in fact helped build the recreated playing platform

shot from the documentary

this image from the documentary depicts the village support the team received enroute to its first competition

today, football is the most popular pastime on koh panyee, and this smooth, safe court provides a space to play

filming on the island presented challenges because of space constraints

left: aerial view of koh panyee; right: filming on the floating platforms

football was always popular to watch in the village, but it was not until the work of the children of the original panyee fc that anyone had ever played the sport there

the production team reassembled the original football squad, now adults

filming director matthew devine discusses the production process for the ad spot

  • WONDERFUL!!!

    elf says:
  • visit http://www.collabor.at

    lunz am see 2006

    hoffmann says:
  • simply Love it!!

    Tapan says:
  • wow- this is so inspiring-( reminds me a little of the film ‘invictus’-of mandela unifying his people through soccer).
    after seeing so much bloated posturing on some of the submissions, this truly makes my day!!

    osmosis8 says:
  • lot of fairy tales in Thailand

    jern says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

×
keep up with our daily and weekly stories
490,448 subscribers
- see sample
- see sample