tod’s and andrea caputo construct series of prehistoric shelters in no_code exhibition
 

tod’s and andrea caputo construct series of prehistoric shelters in no_code exhibition

tod’s has partnered with studio andrea caputo on no_code shelter: stories of contemporary life‘, a project that explores the changes happening in today’s society, highlighting the synergy between technology and craftsmanship. presented during milan design week, the exhibition comprises various types of shelters, showcasing different personal videos on the changes in contemporary life from eight participants: japanese art director and racing driver mai ikuzawa, amsterdam based italian design duo formafantasma, american car designer chris bangle, italian illustrator olimpia zagnoli, norwegian entrepreneur petter neby, italian astronaut maurizio cheli, design maestro marcello gandini and korean designer yong bae seok (who also created the company’s latest shoe, tod’s no_code shoeker).

tod’s and andrea caputo construct series of prehistoric shelters in no_code exhibitionall images courtesy of tod’s

 

with no_code, tod’s and andrea caputo examine changes in contemporary society resulting from the rapid progression we are seeing in existing codes: the way we work, our interpersonal relationships, and our ever-evolving clothing and style needs; seeking answers in order to understand what the next global style necessities will be. the central concept is hybridization, illustrated in the exhibition through merging between two different worlds: the fascination with technology and the charm of traditional craftsmanship.

tod’s and andrea caputo construct series of prehistoric shelters in no_code exhibition

 

 

situated in the spacious, light-filled le cavallerizze in milan’s leonardo da vinci national science and technology museum, no_code comprises a series of various types of shelters, taking visitors back to different origins through several geographical regions. from the large yurts on the mongolian steppes through to huts in west african villages, examples of the first places inhabited by humans are illustrated within the exhibition. these essential forms of habitation, which were dictated by necessity and instinct, and unrestricted by codes, are built using high-tech materials, contrasting the natural ones used to build shelters in prehistoric times.tod’s and andrea caputo construct series of prehistoric shelters in no_code exhibition

 

 

within the shelters, people of different ages and backgrounds who are living in a society that’s rapidly changing its codes, discuss the challenges of tomorrow and how creatives, in various different sectors, are reacting to these changes. documented in eight video interviews that visitors can see and listen to in the shelters, the personalities and voices create an immersive experience, both visually and conceptually.

tod’s and andrea caputo construct series of prehistoric shelters in no_code exhibition

 

 

project info:

 

 

name: no_code shelter: stories of contemporary life

company: tod’s

exhibition designer: andrea caputo

participants: mai ikuzawa, formafantasma, chris bangle, olimpia zagnoli, petter neby, maurizio cheli, marcello gandini, yong bae seok

location: spazio cavallerizze, museo nazionale della scienza e della tecnologia ‘leonardo da vinci’, via olona 6bis 20123, milan

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