together rice sustainable package design
green in hand food bank uses traditional materials and practices to create calligraphed packaging for organically grown, sustainably harvested rice in taiwan.
‘together rice’ package design by green in hand food bank
taiwanese company green in hand unites its sustainable approach to traditional chinese farming practices and its simple but attentive aesthetic in ‘together rice‘, a package design for the classic chinese new year or wedding gift of small amounts of white rice. labeled in chinese calligraphy, the bag is composed of simple materials: kraft paper and paper rattan and tissue paper. the grain itself is produced by the guan shan fan taitung family in the yuli township of hualin county, taiwan, under the leadership of tseng kuo-chi, an organic rice farmer of 16 years.
additional views of the design, whose aesthetic is adopted by the company for use in tea and other packages
the rice is grown and harvested using traditional, organic methods
BODW
is asia’s leading annual event on design, innovation and branding is organized by the hong kong design centre (HKDC) since 2002. bringing the best of the global design world to hong kong, the week-long event encourages businesses to unleash the power of design by focusing on the vital relationship and complex interplay between design and business.
DFA awards
a record-breaking number of applications has been received this year. in what is widely acknowledged as one of the most important programs to reward outstanding designs in asia pacific, the hong kong design center invited a spectrum of international winners and guests from creative industries, business and media to the award presentation ceremonies on december 1st and 2nd, 2011, to recognize the power of excellent designs and innovative minds in the region. among the 156 design for asia (DFA) awards honoring outstanding design professionals from around the world, the HKDC also bestowed 10 seminal grand awards for significant impacts and contributions to the world’s sustainability in asia, showing capabilities beyond design form and aesthetics.
