japanese designer tokyujin yoshioka has realised the exterior of a samsung store in japan which uses more than 1000 smartphones. opening today in harajuku, tokyo, the store features an architectural facade made up of the company’s galaxy models that work together to illuminate the otherwise monolithic structure.

tokujin yoshioka uses 1000 samsung smartphones to create store facade

images courtesy of tokujin yoshioka



the army of smartphones surround the main entrance covering the store’s front in a display of ever-changing light. with the only real phones suspended facedown on the bases of a series of shelves, the floating images that can be seen on the facade are the reflection of light created by a semi-transparent mirror. 

tokujin yoshioka uses 1000 samsung smartphones to create store facade



galaxy harajuku is not only the biggest galaxy showcase in tokyo but also the brand’s first permanent showcase in japan. the six-story store is decorated with over 1,000 galaxy smartphones, celebrating the 10th anniversary of the series this year.

tokujin yoshioka uses 1000 samsung smartphones to create store facade



the hundreds of galaxy smartphones which make up the store front are said to express samsung’s ‘vision for the future’. the showcase includes a variety of interactive experiences which utilize the latest galaxy technology, as samsung reveals that the venue will be used to introduce new mobile experiences it pursues in the future.

tokujin yoshioka uses 1000 samsung smartphones to create store facade

tokujin yoshioka uses 1000 samsung smartphones to create store facade


project info


designer: tokujin yoshioka

brand: samsung

store: galaxy

location: 1-8-9 jingumae, shibuya-ku, tokyo

opening times:  11:00AM – 8:00PM

  • Too bad ‘Tim Apple’ had not thought of this for Manhattan …except, instead of teeny – go big.


    Jimmy Xi says:

have something to add? share your thoughts in our comments section below.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news