tokujin yoshioka: cartier time art

tokujin yoshioka: cartier time art all images courtesy of tokjin yoshioka

tokujin yoshioka: cartier time art bellerive museum, ein haus des museum für gestaltung zürich on now until november 6th, 2011

‘cartier time art’ is an exhibition at the bellerive museum, ein haus des museum für gestaltung zürich. art directed by japanese designer tokujin yoshioka, the show takes visitors on a journey through the heart and soul of cartier watchmaking. drawing on two key essential elements of the swiss timepiece brand; its historical traditions, in combination with avant-garde ideas which look towards the future, yoshioka provides an illusory atmosphere in which beautiful movements float in darkness, an effect realized through the adoption of special 3D movie technology. these films depict the mechanisms of the company’s watch designs.

installation view of cartier’s ID one concept which is magnified with original dynamic lenses

throughout the museum space 158 pieces from cartier’s historical collection, beginning with the chatelaine-watch in yellow gold, pink fold, enamel and pearls from 1874. it includes the introduction of 12 movements and 17 fine watchmaking timepieces, including the ID one concept watch in niobium-titanium, featuring an ADLC coating and carbon crystal.

front view

in the final room of the show offers a striking white space filled with late, taking visitors into the future, where they are exposed to cartier’s new piece ID one concept watch in which it is magnified with original dynamic lenses.

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