tokujin yoshioka designs reality lab for issey miyake

tokujin yoshioka designs reality lab for issey miyake
all images courtesy of tokujin yoshioka
image © masaya yoshimura

tokujin yoshioka has debuted ‘reality lab’ in aoyama, tokyo: a colorful retail space for the japanese fashion house issey miyake, created as experimental shop to display their innovative couture creations. the layout, specifically its stark organization of visual elements, optically highlights the cutting-edge garments presented. transparent glass frames draw the silhouette of the main staircase, revealing fragments of merchandise beneath. peeled away wall exposes the building’s concrete shell, juxtaposed by neon-colored aluminum shelving and architectural beams. hanging items — like pants, shirts and sweaters — float from vibrantly hued panels seamlessly extending from the structural framework, purses suspend from the facade of the wall, and footwear rests on metallic shelves. the new retail location has materialized through a longtime collaboration between yoshioka and miyake, as their shared minimalist aesthetic has led to creative projects in both the commercial and product design sector.

the exterior of ‘reality lab’
image © masaya yoshimura

a transparent glass frame draws the silhouette of the main staircase
image © masaya yoshimura

the layout highlights the cutting-edge fashion presented
image © masaya yoshimura

the interior of ‘reality lab’

a minimalist aesthetic characterizes the design of the store

exposed concrete is juxtaposed by neon-colored aluminum panels

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