tokujin yoshioka: Maison Hermès window display
tokujin yoshioka: Maison Hermès window display tokujin yoshioka: Maison Hermès window display
dec 04, 2009

tokujin yoshioka: Maison Hermès window display

window installation at Maison Hermès Japon all images courtesy of tokujin yoshioka design

based on a window display he first presented in 2004, the japanese designer tokujin yoshioka has now restructured it using a japanese actress currently being presented at Maison Hermès, japan. the installation will run from now until january 19th, 2010.

‘on designing a window-display of Maison Hermès, I intended to express people’s daily ‘movements’ with a suspicion of humor. there are moments when I perceive a hidden presence of a person in the movements born naturally in daily life. I created a design where one can perceive someone behind the scarves as if life were being breathed into them. the window is designed with an image of woman projected on to a monitor. the scarf softly sways in the air in response to the woman’s blow. ‘ – TY

window installation at Maison Hermès Japon

window installation at Maison Hermès Japon

below is the sequence of the video installation at Maison Hermès Japon:

video © satoshi asakawa / courtesy of Hermès Japon

  • Really nice! Excellent way to play with people’s perception. It puts us in a different state of mind just by passing by the store.

    Fabio Brazil says:
  • amazing, really amazing

    jode says:
  • master Tokujin

    nono says:
  • pure poetry. really nice

    mandril says:
  • brilliant, elegant.

    iMagot says:
  • Amazing, brilliant!! … how can it works?

    G. says:
  • very smart!

    aldo says:
  • beautiful!

    narcisa says:
  • Juste ce qu’il faut, sublime

    diaf sofya says:
  • Just amazing, the play with the sensation and perception of peaole
    I m addict
    Just beautiful

    sofya (paris) says:
  • very nice!!

    Cyrus says:
  • Really cool, simple thinks work allways!

    leo marote says:
  • 2 year art school project

    g says:
  • chapeau!!!!!!

    arqaf says:
  • hate it – hermes windows are rich in colour, opulent in style, full of flavour. They surprise and hold beautiful artisitc detail that reveals itself slowly. They are unpredictable and are not ashamed to display their wealth of beauty.
    This widow display does not work.
    There is minimal that works well and then there is the unsuccessful attempt at minimal. This is trying to be minimal but lacks the calibre of sophistication hermes is reknowned for.

    blanco says:
  • great idea! art in shop windows

    Regina says:
  • best Tokujin

    gzz says:
  • Tokujin is the man!!! The best when it comes to installations and new ideas!

    Cardenio says:
  • It is beautiful and mesmerizing. But where does the air come from?

    arqaf, success is reliant on the ability to change, or adapt. What works here in the US isn’t necessarily the best way to go in other cultures. Many Hermes designs are simplistic anyway. If beauty is the key element of any Hermes creation, then this display is certainly a success, and fits the bill perfectly given its location. Does it not attract attention, and possibly even evoke an emotional response that brings you closer to the brand?

    MrSato says:
  • I saw this live a week ago……the cool part is finding the loop on the video….really clean edit.

    steamy says:
  • p.s. the air comes from a tiny hole in the wall about the height of the girls mouth.

    steamy says:
  • cool!!!

    naeo y says:
  • wonderful installation !
    showing the motion !!

    catherine says:
  • very very nice

    ghazal says:

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