the official tokyo 2020 olympics logo by kenjiro sano
 
the official tokyo 2020 olympics logo by kenjiro sano the official tokyo 2020 olympics logo by kenjiro sano
jul 24, 2015

the official tokyo 2020 olympics logo by kenjiro sano

the official tokyo 2020 olympics logo by kenjiro sano was unveiled today in the japanese capital

 

 

tokyo has unveiled the logos for the 2020 olympic and paralympic games – both form part of the official brand identity designed by kenjiro sano.

 

the tokyo 2020 games logo is an abstract capital T made with a black stem at its center, silver and gold serifs and a red dot to the upper right side – referencing the sun from the japanese flag. the logo is said to represent ‘the whole world coming together’ and ‘unity as one team’. the same elements from the 2020 games logo are re-organised to create the mark for the paralympic games – symbolising equality between all athletes.

 

both symbols are accompanied by a word mark reading ‘TOKYO 2020’ that appears to be set in a customized version of edouard hoffmann’s clarendon.

 

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the tokyo 2020 paralympic games logo by kenjiro sano

 

a video showing the concept behind the logo also hints at how it will be used as part of a broader identity scheme – the elements from the logos being repeated and scaled in different configurations that work alone or can be layered over the top of imagery and video.

 


official launch video for the tokyo 2020 olympics logo

 

 

here’s the official press release from the tokyo 2020 website:

 

‘when the world comes together for tokyo 2020, we will experience the joy of uniting as one team. by accepting everyone in the world as equals, we will learn the full meaning of coming together as one.

 

the tokyo 2020 emblems were created to symbolise the power of this unity.

 

the black colour of the central column represents diversity, the combination of all colours. the shape of the circle represents an inclusive world in which everyone accepts each other. the red of the circle represents the power of every beating heart.

 

these elements combine to create the emblems of both the olympic and paralympic games.

 

the tokyo 2020 olympic emblem is inspired by the t in tokyo tomorrow team

 

the tokyo 2020 paralympic emblem is inspired by = the universal sign of equality.

 

2020 is almost here.

 

let’s unite in the spirit of these emblems to stage an olympic and paralympic games for a better world and a brighter future.’

 

 

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stills from the official launch video showing how the 2020 olympic games logo re-configures into the tokyo 2020 paralympic games logo

 

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the geometric elements are repeated and scaled to different sizes to form a graphic pattern as part of the wider identity

 

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this pattern can then be used with video and photography as shown here…

 

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still from the tokyo 2020 logo launch film

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still from the tokyo 2020 logo launch film

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still from the tokyo 2020 logo launch film

 

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the tokyo 2020 olympic and paralympic games logos by kenjiro sano

 

 

the logos were unveiled on june 24th during a special event at the tokyo metropolitan government plaza to celebrate the five-year countdown to the 2020 games. following the unveiling, tokyo 2020 president yoshiro mori said:

 

‘the tokyo 2020 games emblem is a wonderful work of art that represents the aspirations and the ultimate goal that athletes around the world aim to achieve – taking part in the olympic games. the emblem is also a symbol behind which the whole of japan can unite as a single integrated body and join the collective endeavours of the tokyo 2020 organising committee, the tokyo metropolitan government, the national government, the japanese olympic committee, the japanese business community, as well as the games volunteers and everyone who is assisting with the preparations for the 2020 games. let us all unite our efforts under the new games emblems and work together as one to ensure the realisation of a truly inspirational olympic games in 2020.’

  • amazing high level design.
    great flow and unity – really sharp.

    the symbol can be read as a : T or a 2 the added red circle makes it 20.
    refreshingly brilliant – Japanese design at its best.

    adrian ramirez says:
  • great logo Just spot on Good Luck for this win.

    RONA KRUGER says:
  • Greetings from the 70’s!

    Аlex says:
  • What song is being played in the video?

    JEberhardt says:
  • Overall, a great simplicity and impact… drawbacks seem to be an unexplained implied “L” in the Olympic version and the odd upended “equal” visual in the Paralympic version… I would perhaps have preferred to see alternate versions that would have dealt visually with those issues before choosing on these two versions. It seems that there could have been more successful versions that maintained the fresh and refined feeling the designer was going after. But really, this is SO far better than the completely awful London 2012 logo that I hesitate to criticize.

    david annis says:
  • I have to admit it also seems a bit retro “Rankin-Bass” for those of my older generation… not necessarily in a bad way… 😉

    david annis says:
  • I would like to have seen a Bodoni variation as a possible complimentary font, as it reflects the serif qualities of the logo… but the chosen Clarendon font has plenty of design possibilities and does repeat some of the nice geometric qualities of the logo approach. I’ll look forward to seeing the designer’s creativity as more materials appear. The introductory video shows a lot of promise for the color palette and graphic presentation possibilities.

    david annis says:
  • Strange similarity to the logo for the Theatre of Liege in Belgium, which dates from 2011 … http://theatredeliege.be/

    Fred L says:
  • Gotta to love Quark.

    ricky says:
  • What does the ‘L’ stand for? Lokyo? lol The dummy forgot to remove the irrelevant ‘L’ just like Japanese copied the patches on British battleship designs many years ago. D’oh!

    john says:

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