tom dixon shop by studio toogood

a view of the shop located in the wharf building at portobello dock image © designboom

as part of london design week, tom dixon presented his first shop located in the wharf building at portobello dock in west london. the concept of the store has been designed by studio toogood who has translated their idea through a warehouse installation within the space. the design is in the form of a stage set which is a representation of tom dixon’s industrial aesthetic. the set divides the space into rooms, and visitors are able to explore aspects of the shop by peering through various windows and doors which contain the individual room sets whose overall themes are derived from materials such as copper, cast iron and wood. the new 1800 sqft space showcases a series of products from dixon’s new 2009 collection ‘utility’ and is part of tom dixon’s new office complex.

‘at last…we have found a new home – and not just any old showroom, but a more characterized and appropriate space we could not have dreamt of…‘ – TD

tom dixon showroom which is divided like a stage set image © designboom

windows in the walls allow visitors to peer into the individual room sets image © designboom

installation of beat lights image © designboom

image © designboom

a view down one of the store’s corridors image © designboom this room set’s theme is copper – the copper blow light and copper shade are shown image © designboom

installation of copper shade down another hallway image © designboom

there is a house-like stage set down the middle of the store with windows and doors allowing visitors to walk through each of the ‘rooms’ image © designboom

image courtesy of nina morris

a view of the stage set structure image © designboom

the house-like structure made from wood boards image © designboom

entrance to the store image © designboom

designer tom dixon image courtesy of studio toogood

a rendering of the set which divides the shop image courtesy of studio toogood

a detail of the interior structure image courtesy of studio toogood

drawings of the space’s layout image courtesy of studio toogood

detail of the layout and product placement

tom dixon with his industrial tools image courtesy of studio toogood