tom dixon shop by studio toogood
tom dixon shop by studio toogood tom dixon shop by studio toogood
sep 29, 2009

tom dixon shop by studio toogood

a view of the shop located in the wharf building at portobello dock image © designboom

as part of london design week, tom dixon presented his first shop located in the wharf building at portobello dock in west london. the concept of the store has been designed by studio toogood who has translated their idea through a warehouse installation within the space. the design is in the form of a stage set which is a representation of tom dixon’s industrial aesthetic. the set divides the space into rooms, and visitors are able to explore aspects of the shop by peering through various windows and doors which contain the individual room sets whose overall themes are derived from materials such as copper, cast iron and wood. the new 1800 sqft space showcases a series of products from dixon’s new 2009 collection ‘utility’ and is part of tom dixon’s new office complex.

‘at last…we have found a new home – and not just any old showroom, but a more characterized and appropriate space we could not have dreamt of…‘ – TD

tom dixon showroom which is divided like a stage set image © designboom

windows in the walls allow visitors to peer into the individual room sets image © designboom

installation of beat lights image © designboom

image © designboom

a view down one of the store’s corridors image © designboom this room set’s theme is copper – the copper blow light and copper shade are shown image © designboom

installation of copper shade down another hallway image © designboom

there is a house-like stage set down the middle of the store with windows and doors allowing visitors to walk through each of the ‘rooms’ image © designboom

image courtesy of nina morris

a view of the stage set structure image © designboom

the house-like structure made from wood boards image © designboom

entrance to the store image © designboom

designer tom dixon image courtesy of studio toogood

a rendering of the set which divides the shop image courtesy of studio toogood

a detail of the interior structure image courtesy of studio toogood

drawings of the space’s layout image courtesy of studio toogood

detail of the layout and product placement

tom dixon with his industrial tools image courtesy of studio toogood

  • what a drab man. What a dull relection of design from the UK. I prefer Ben Hubert’s work.

    T Conran says:

    Liv says:
  • wonderful! Looking forward to visit the store. says:
  • Ben Hubert’s work is weak and cannot be compared to TD.

    Z Hadid says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

(55 articles)


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

keep up with our daily and weekly stories
502,531 subscribers
- see sample
- see sample