water hyacinth armless chair and stool for performax  image © designboom

t-style in thailand‘ is a project by the office of product value promotion and the department of export promotion led by japanese designer toshiyuki kita. the aim is to encourage and support the expansion of thai design through export and brand development that will be recognized in the international marketplace. this year’s theme, ‘ecological & elegant’, features a new perspective of interior and product design created with the various eco-friendly materials thailand has to offer.

the furniture development and promotion project was first organized in 2010, when kita was invited to select thai furniture and home decorative items to be displayed at the TIFF 2010 exhibit. those items were then further developed before being introduced to the japanese market at the living & design fair. by next year, the initiative emphasized the importance of environmental awareness in furniture and home decor.

this year marks the third ‘t-style’ event at the thailand international furniture fair 2012. it aims to foster a new generation of promising thai furniture designers and operators and introduce them to the marketplace.

toshiyuki kita: t style exhibition   eco design in thailand toshiyuki kita portrait © designboom

toshiyuki kita: t style exhibition   eco design in thailand tea service for better arts group image © designboom

toshiyuki kita: t style exhibition   eco design in thailand ‘t-style’ exhibition view image © designboom

toshiyuki kita: t style exhibition   eco design in thailand ‘pumpkin’ chair by toshiyuki kita for deesawat, 2012 image © designboom

toshiyuki kita: t style exhibition   eco design in thailand stools image © designboom

toshiyuki kita: t style exhibition   eco design in thailand armless chair for plantation image © designboom

toshiyuki kita: t style exhibition   eco design in thailand ‘ECO design in thailand’ image © designboom

toshiyuki kita: t style exhibition   eco design in thailand panel shows the selected objects for the t-style exhibition image © designboom

mythaidesign: getting t-style

TIFF thailand international furniture fair 2012 is a green-oriented furniture fair that assembles the best of thailand’s designers in a central meeting point. at this annual gathering visitors experience the diversity and creativity of thai design in addition to witnessing the newest collections and taking advantage of the opportunity to readily network with manufacturers, exporters and other influential players in the thai furniture industry.