triennale design museum: dream factories 2011
 
triennale design museum: dream factories 2011 triennale design museum: dream factories 2011
apr 08, 2011

triennale design museum: dream factories 2011

‘dream factories: people, ideas and paradoxes of italian design’ at triennale design museum, milan image © designboom

 

 

on the occasion of the 50th salone del mobile (milan design week), the triennale design museum presents ‘dream factories: people, ideas and paradoxes of italian design’ an exhibition devoted to the individuals, companies and various projects which have played an important role in the history of italian design – from the end of the second world war to the present – and that have contributed to the global success of the annual event.

 

 

martí guixé and alessandro mendini image © designboom

 

 

 

the story is told by alberto alessi, president of italian company alessi , who has curated the exhibition. he brings together an overview of iconic objects, illustrating the activities and nature of ‘factories of italian design’ as he calls them. he tells this narrative by moving along a line of the functional, semiotic and poetic values of the products being manufactured, while also displaying the great abilities and skills implemented in such ‘research laboratories’ which have attracted foreign designers to choose to work in italy since they are aware of the quality of italian production.

 

the overall design of the exhibition space has been conceived by spanish designer martí guixé, who envisions the show as one of the adventures narrated in ‘alice in wonderland’, developing a dialogue between objects, designers and the histories of great entrepreneurs in combination with the artistic and fictional imagery of authors lewis carroll and antoine de saint-exupéry.

 

 

entrance of the show image © designboom

 

 

 

in total there are twelve themes presented: the phenomenon of the powerhouses of italian design; powerhouses of italian design vs. mass-production indstries; what is the real meaning of the term ‘design’?; the role of objects in a consumer society; the powerhouses of italian design as research laboratories; design as art and poetry; transgression as a constant in the history of italian design; the languages of objects and designers; the technique of epiphany in contemporary design; the practice of the borderline; paranoic designers and metanoic designers; the metaphor of the good gardener.

 

 

the exhibition’s graphic by martí guixé draws influences from the poetic and fictional imagery of authors lewis carroll and antoine de saint-exupéry image © designboom

 

life-size photography light boxes of italian design greats (editors and company owners) are situated amongst the collection of products on show. ernesto gismondi, marco bonacina, giulio meroni, … image © designboom

 

 

 

the ‘courageous captains’ or entrepreneurs, are displayed in life-size totems alongside the pieces on show. they exhibit the full portraits of italian design greats, while on their backs important data about the history and relevance of their company and design collection can be read.

 

 

cesare cassina image © designboom

 

 

piero fornasetti image © designboom

 

 

 

for the first time, all of the pieces on show can be freely used, to touch or sit on, while smaller more precious pieces are placed under glass protection, and prototypes are placed on a podium.

 

 

sergio gandini image © designboom

 

 

a view into the exhibition image © designboom

 

 

michele de lucchi and maddalena depadova image © designboom

 

 

carlo guglielmi and gio ponti image © designboom

 

 

tawaraya, a boxing ring-cum-playpen with a monochrome striped base, pastel colored ropes designed by masanori umeda LC4 chaise lounge designed by le corbusier, pierre jeanneret and charlotte perriand, produced by cassina image © designboom

 

 

guilio cappellini image © designboom

 

 

furniture by foreign designers which are produced by italian manufacturers, such as the ‘peacock’ chair by dror for capellini image © designboom

 

 

giovanni alessi image © designboom

 

eugenio perazza image © designboom

 

 

image © designboom

 

 

image © designboom

 

 

letizia moratti, mayor of milan and carlo guglielmi, COSMIT’s president image © designboom

 

 

alberto alessi, curator of the show portrait © designboom

 

 

martí guixé, graphic and exhibition designer of the show portrait © designboom

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

×
keep up with our daily and weekly stories
489,364 subscribers
- see sample
- see sample