triumph motorcycles product prototypes
triumph motorcycles product prototypes triumph motorcycles product prototypes
jan 09, 2011

triumph motorcycles product prototypes

‘turntable’ by richard underhill, one work in the ‘triumph lifestyle accessories’ show

working with reappropriated motorcycle components as their base materials, young industrial designers developed a collection of home good prototypes in a recent collaborative exhibition between triumph motorcycles and the birmingham institute of art and design.

view of the record deck

british designer richard underhill’s turntable incorporates a motorcycle brake rotor as the disc platter and a cylinder head along the side of the plinth.

‘bowls’ by wa ya-lin

detail view of the bowl base

taiwanese designer wa ya-lin interwove spokes from the wheels of the triumph bonneville to create two bowls.

‘corkscrew’ by nick orme

british designer nick orme adapts a brake lever assemblage into a corkscrew. the lever is used to control the corkscrew component, while the repurposed handle preserves the buttons and lights of the original handlebar grip.

‘cutlery’ by i-chen yang

the ‘cutlery’ collection created by i-chen yang features utensils formed from motorcycle brake and clutch levers.

‘coffee table’ by zhan cheng

the surfaces of chinese designer zhan cheng’s ‘coffee table’ are composed of the motorcycle’s front wheel and tire.

‘hat stand’ by elena matyas

the ‘hat stand’ created by romanian designer elena matyas uses the motorcycle’s side mirrors for hooks and front wheel hub as a base.

chang sung-ching’s ‘omni-bang’

‘omni-bang,’ created by taiwanese designer chang sung-ching, is a set of small high-performance speakers connected to a digital dock.

the product is made of the taillight housing for the triumph bonneville motorcycle, accented with wood.

detail view of ‘omni-bang’

‘scales’ by john doherty

in ‘scales,’ british designer john doherty adapts a bonneville instrument panel and headlight bowl for use as a kitchen scale. the dial faces are altered to accurately represent pounds and kilograms.

  • It appears to me that a brake disk makes up part of the platter and that the brake caliper is simply a decorative element on the plinth and has nothing at all to do with the “needle arm,” which looks like an off-the shelf Linn tonearm to me.

    unimpressed says:
  • Yep, brake rotor as platter, and he used the cylinder head as a decorative bit to the right of the tonearm. I guess being a turntable nerd, and motorcycle nerd doubled my nerd rage at their mislabeling. 🙂

    JohnWayne says:
  • Imagine what they could do with Ducati parts…
    ditto on the turntable mis-captioning

    Ron (oldbikerider) says:
  • Barbaric. My 68 Bonniville is shuddering ( well, she always did shudder at speeds over 65 mph) at the corporate boutique company’s need to faux cannibalize, (in a not very creative or original way) then misstate the butchered parts of her great great grandchildren.

    AGirlAndHerBike says:
  • I’d give ’em a “C+” for effort, but agree with AGirlAndHerBike that this is a somewhat shameful waste of parts — given the “not very creative” results.

    TrigTri says:
  • OK.. another person “Artist” with too much time on their hands… it’s either too much time or too much money and well. I’m no art critic but, really?

    Lorin Guy says:
  • What a miserable bunch of commenters so far. It’s definately a fun project with some surprising results. Ignore the nay-sayers they have nothing to show for themselves.

    Optimist says:
  • God, some of you are miserable aren’t you!!…and extremely short sighted!

    I’m with optimist…I think some of the ideas are pretty fun and exciting considering they re using just one or two mundane parts from a motorbike each! Knowing what some student design projects are like i can’t imagine they had a awful lot of time to come up with something…and i think they came up with some pretty eye catching interior products!

    Chapeau!! to the students at birmingham institute of art & design!

    ps… though i agree with you on the obvious mistake of mis-naming the parts and getting them mixed up (d’oh designboom)!

    Victor Meldrew eat your heart out... says:
  • for a summary of MA Product Design’s ‘Accessorise’ project with Triumph motorcycles check out (by Beverley Nielsen)

    Graham says:
  • so you are all art critics are you
    I’m not but they are eyecatching and fun and I think fun is the key word here

    lulu says:
  • I would have to agree with AGirlAndHerBike my problem with it is they have used new parts such as the tyre. Motorcycle tyres are very expensive and I think it is a complete waste using one in a table.

    If they had used parts from scrapped or old bikes I would be far more impressed.

    irishidstudent says:
  • In my experience it’s a diverse course, that encourages constructive criticism, even from art critics!

    Jenny says:
  • Ron Arad, Tom Dixon and all those other eighties dudes did the re-appropriation thing too, and ‘wasted’ ready-mades… as did the 1960s Italian crew before them, and the Dadaists well before them!… so it’s hardly a new idea.
    Thing is though, they went on to become rather well known – by both art and design critics alike (and then us)!

    I like them, they are fun… and some are rather marketable too.

    josef says:
  • thank you, johnwayne + unimpressed, for pointing out the mislabeling. originally we thought that the needle’s counterweight incorporates part of the brake as well, but it appears that you are right: it is just the disc platter and plinth. the corrections have been made!

    jenny / designboom says:
  • me likey

    Phil_the_first says:
  • I’d just like to say thanks for looking and for all the positive comments!!

    I know all the MA [email protected] enjoyed this project immensely, and we’d just like to thank Triumph Motorcycles and also Aedas Presents for the chance to put on a fantastic and successful exhibition.

    For those leaving not so positive comments… you should check out Beverley Nielsen’s blog…

    It explain’s the project in a little more depth and showcases more of the students fun & exciting designs, which in some cases were designed and made within 2-3 weeks!! Pretty impressive i think!

    Rich @ BIAD says:
  • I really love the turntable – maybe you could see if there’s a market for it (or other designs) on

    Rob says:

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